Goofi Eco-Toy Village

{
  "subTitle": "Safe toy for children",
  "closeDate": "2026-04-19T06:00:00.000Z",
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  "soldShare": 16,
  "videoUrls": "https://youtu.be/boX8311rTDQ?si=02P2ZTuzubxuas6H",
  "totalShare": 120,
  "locationText": "67/A, Rezina Garden, Dhanmondi-9/A, Dhaka-1209",
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  "fundingTarget": 3000000,
  "remainingDays": 13,
  "disclaimerText": "This investment opportunity is offered on a first-come, first-served basis. Your investment is secured only after we receive and verify your transfer confirmation. If the quota is fully subscribed, any transferred amount will be refunded in full without interest or deduction. Return of capital and agreed return are not guaranteed. All investments carry risk of partial or total loss. Participate only after carefully assessing your own risk appetite. Past performance is not a guarantee of future results. Grofin acts solely as a consultant/facilitator and does not manage, hold, or control any funds. Funds are transferred directly to GoofiWorld.com. Grofin performs limited due diligence but makes no warranties regarding business performance. Grofin is not liable for any loss, shortfall, delay, default, or other adverse outcome arising from this investment. Investors must conduct their own independent due diligence and seek professional financial and legal advice. This is not a public solicitation and is intended only for those who can bear the risk of loss. By investing, you acknowledge that you have read, understood, and accept this Disclaimer.",
  "durationMonths": 6,
  "investedAmount": 400000,
  "remainingShare": 104,
  "minimumInvestment": 25000,
  "ownersSummaryText": "Waliullah Bhuiyan is a mission-driven and award-winning serial entrepreneur in education, skill development and employment creation sectors for over a decade. He graduated from Mirzapur Cadet College, Completed EEE from IUT, and did his Masters from Germany with scholarship on Energy & Environmental Management. Completed course on Sustainable Leadership from Cambridge University, UK. He co-founded two companies – Light of Hope Ltd. and ToguMogu Ltd. in 2017 and launched brands like Goofi, Kids Time, Teachers Time. Built a team of 80 people, 4 offices across the country impacting millions of children, parents and teachers in Bangladesh. He mentored 300+ startup and SME founders, appears on TV and podcasts, regularly lectures at the universities on entrepreneurship and writes column on prominent newspapers. He is an author and publisher of children books. His books are now sold across 90 countries around the world. He won several national and international awards for his contribution towards SDGs for his work in the education sector.",
  "businessSectorName": null,
  "detailPageVerified": true,
  "shariahSummaryText": null,
  "annualRoiMaxPercent": 18,
  "annualRoiMinPercent": 16,
  "businessSummaryText": "Goofi is a leading Bangladeshi children's learning brand, founded in 2019 as a subsidiary of Light of Hope Ltd., with a mission to prepare kids aged 3–12 for 21st-century skills—creativity, problem-solving, empathy, emotional intelligence, and moral values—through fun, engaging content as an alternative to mindless entertainment. It features four beloved characters: Addy (imaginative bunny for creativity), Bluetooth (monster for problem-solving), Tiya (monster girl for empathy), and Sofia (adolescent for moral values & self-confidence). These characters form a cohesive media franchise with an overarching narrative about a future robot \"Goofi\" learning from the past. The ecosystem includes 100+ publications (storybooks, activity books, academic series like Singapore Math & Bornogolpo), e-books, audiobooks, animated TV shows (on channels like Duronto TV), YouTube/social media content, puppet shows, safe non-toxic handmade learning toys (wooden, crochet, eco-friendly), games, merchandise, and live events. Products reach nationwide through 200+ retail shops, supermarkets, school libraries, online platforms (goofiworld.com), and partnerships with NGOs, institutions, and major schools. Content touches 3–4 million children in Bangladesh, with presence in over 30 countries via digital & exported books. Goofi operates its own rural toy production facilities, employing local artisans to create ethical, high-safety handmade toys. It generates multiple revenue streams: direct sales, licensing, events, character merchandising, and digital distribution. Aiming to build a \"New Disney for Kids,\" Goofi is expanding globally—exporting toys, producing multilingual content targeting top languages, and growing its immersive universe for worldwide reach.",
  "contractSummaryText": "Duration of Investment: Approximately 6 months from the date of fund disbursement. Fundraising Period: Funds will be raised within a 3-week campaign window for timely deployment into inventory and operations. Projected Return: Annualized return of 16% to 18%. Example Calculation (illustrative only; actual terms may vary): Investment Amount: BDT 10,00,000 Return Rate: 16%–18% per annum Tenure: 6 months Return Amount: 16-18% = BDT 80,000 to BDT 90,000 (After Tenure ends) Total Payable After 6 months: BDT 10,80,000 - 10,90,000 (Principal + Return) Key Terms: Funds are used solely for purchasing authentic inventory, including educational storybooks, activity books, learning toys (wooden, crochet, handmade), merchandise, and premium production materials to fuel Goofi’s growth and global expansion as a leading children's learning ecosystem. Full repayment (principal + fixed return/profit share) at the end of the agreed term. Subject to due diligence, final agreement, project slot availability, and terms outlined on the Light of Hope Investment Hub platform. These opportunities are facilitated through Light of Hope's ecosystem (parent of Goofi), focusing on ethical, impact-driven growth in children's education, creativity, and moral values.",
  "investmentPurposeText": "The raised investment will primarily support the growth of Goofi's production and distribution capability. Currently, our products are available in Unimart, Infinity, Meena Bazar, Aarong and 200+ retail across Bangladesh. We want to expand this distribution to 1000 retails. We also need to increase our production capacity for safe toy production. That's why we need working capital to purchase raw materials, packaging materials and promotional activities. Sales and marketing initiatives, including digital campaigns, Goofi Kids Club promotions, parent engagement programs, puppet shows, wholesale partnerships, and wider distribution to reach more families across Bangladesh and beyond. These funds will help us scale production sustainably, launch new character-based products (Addy, Tiya, Sofia, Bluetooth), strengthen our online presence, and build a brighter future by nurturing more creative and empathic kids — one Goofi product at a time.",
  "projectDescriptionText": "Goofi is a leading children's learning brand with a mission to preparing children with 21st century skills. Goofi makes highly researched learning products, toys and books for 2-12 years old children. The products are available across 200+ retail and online stores. Goofi Eco-toy village is a special project where the company is developing production center by training 400 female artisans in Cox's Bazar. The objective is to produce handmade toys in bulk quantity to supply to retail under Goofi brand and also to export internationally. The project is ongoing and the company made investment for training and production center set up by partnering with ILO. The company is raising investment for working capital to scale its national distribution in 1000 retail centers.",
  "riskSecuritySummaryText": "Investments in GoofiWorld.com are extended on an unsecured basis. No collateral, personal/corporate guarantees, pledges (shares/inventory), mortgages, fixed deposit liens, bank guarantees, insurance assignments, or other enforceable security interests are created for investors. Funds are used for working capital, inventory procurement (books, toys, materials), product development, marketing, and operational needs. Repayment of principal and agreed return is expected from general business revenues, sales proceeds, and profits over the investment period. Without security, investors face full exposure to Company credit risk. Recovery in non-payment/default depends on solvency, unencumbered asset value (per Possession of Assets Summary), and legal proceedings outcomes. No preferential claim over other creditors exists. The Company relies on its mission-driven model, founder track record, content popularity, and risk controls for performance. Unsecured investments carry higher risk than secured ones. Investors should assess risk appetite, perform independent due diligence, and consult financial/legal advisors. Past performance is not indicative of future results. All investments risk partial or total capital loss.",
  "investmentReturnPlanText": "Returns will be provided through a Shariah-compliant profit-sharing model (as offered by Goofi for investments). Investors will receive a proportional share of profits generated from increased sales of handmade toys and learning products. Timeline: Initial returns expected within 12-24 months as production scales and marketing drives revenue growth. Mechanism: Quarterly or annual profit distribution based on business performance, with full transparency via reports. Projected Growth: Leveraging Goofi's established brand, expert team, ethical production, and expanding market (domestic + exports), profits will come from higher volume sales of high-margin educational products. Risk Mitigation: Backed by proven demand (products sold in 30+ countries, partnerships with schools/NGOs), fair trade ethics, and a mission-driven approach ensuring long-term sustainability.",
  "riskAssessmentSummaryText": "Risk: Business Assessment Summary (Prepared by Legal & Compliance Team, GoofiWorld.com – For Informational Purposes Only) GoofiWorld.com is a leading children's educational brand in Bangladesh, operating as an online platform and media franchise since its inception (content creation for kids). The Company develops and sells engaging products including storybooks, learning books (e.g., Singapore Math, alphabet series), toys (wooden push toys, crochet dolls, board games like Ludo and UNO), flash cards, and merchandise aimed at fostering creativity, problem-solving, empathy, emotional intelligence, and moral values in children aged 2–10+. Products follow Universal Design for Learning principles, are child-tested, and emphasize holistic development to prepare kids for future jobs. The business operates from Dhaka, with an e-commerce model, physical sales, Goofi Kids Club membership (offering discounts, priority access, free delivery, and courses), and opportunities for wholesale, retail, dealerships, and contract manufacturing. It accepts Shariah-compliant investments with profit-sharing. Strengths include a mission-driven approach, popular content (e-books used in 30+ countries), founder expertise (best-selling author Waliullah Bhuiyan), and global ambitions to become a “New Disney for Kids” with multi-language expansion. As an SME in the competitive children's education and toy sector, it faces risks such as market competition, fluctuating demand for educational products, supply chain issues for imported materials, potential inventory obsolescence, regulatory changes in child safety/education standards, economic factors affecting parental spending, and challenges in scaling globally. No major public adverse events reported. Projections are forward-looking and uncertain. Prospective investors must conduct independent due diligence. This summary does not constitute investment advice or performance warranty.",
  "projectedTotalReturnPctMax": 9,
  "projectedTotalReturnPctMin": 8,
  "riskPaymentDelaySummaryText": "In the ordinary course of business, GoofiWorld.com may extend short-term trade credit (typically 7–30 days) to verified B2B clients, wholesale partners, retailers, dealerships, or institutional buyers (e.g., schools, NGOs) to support bulk orders and build long-term relationships. This practice aids sales volume and customer loyalty. Credit extension carries inherent counterparty risk. Buyers may delay payments due to their cash flow constraints, operational issues, seasonal demand variations (e.g., post-Eid or book fair slowdowns), disputes over product quality/delivery, or external factors. Historical patterns may include some receivables exceeding agreed timelines. Prolonged delays could cause temporary liquidity strain, affecting inventory procurement, production, supplier payments, or operational continuity. In severe cases, sustained delays might indirectly influence the Company's ability to repay principal and agreed return at investment maturity. Risk Management Practices Pre-credit due diligence and approval for all credit extensions Systematic follow-ups, reminders, and escalation procedures Maintenance of internal cash reserves as working capital buffer Ongoing receivable aging monitoring and early overdue detection Incentives for early payments and stricter limits for higher-risk accounts No assurance exists that all receivables will be collected timely. Investors are exposed to credit and liquidity risks from this practice.",
  "investmentUtilizationPlanText": "The investment will be strategically utilized to scale production and distribution of Goofi handmade educational toys and activity products: Production Expansion (60-70%): Increase manufacturing capacity for handmade crochet toys, rattles, hand puppets, wooden teethers, and games. This includes sourcing eco-friendly, azo-free materials, training and employing more skilled female artisans in rural Bangladesh (promoting fair trade and women's empowerment), and enhancing quality control to meet export standards. Product Development (10-15%): Design and test new learning toys and activity kits with child experts, incorporating UDL principles to support diverse learning styles and skills like creativity, empathy, and problem-solving. Sales and Marketing (20-30%): Boost online and offline sales through website enhancements, dealership/retail partnerships, digital marketing campaigns, participation in educational fairs, and bulk supplies to schools/NGOs/corporates. This will drive awareness, increase reach in Bangladesh and international markets (targeting 30+ countries), and support Goofi Kids Club memberships for exclusive access and discounts. All utilization will follow Shariah-compliant practices with transparent profit-sharing, ensuring sustainable growth while positively impacting children's education and rural communities.",
  "riskPossessionOfAssetsSummaryText": "GoofiWorld.com’s asset base is primarily current and operational. Key assets include trading inventory (books, storybooks, learning materials, toys such as wooden push toys, crochet dolls, board games, flash cards), accounts receivable, cash/bank balances, and minor fixed assets (office equipment, computers, design tools). The Company operates from rented premises in Dhaka (Dhanmondi) with no significant owned immovable property, land, or heavy machinery. In default, insolvency, or enforcement scenarios, investor recovery would depend on realizing current assets (inventory sales proceeds and receivables). Inventory (books/toys) risks include obsolescence, damage, spoilage (for certain materials), market value fluctuations, or seasonal demand drops. Receivables are subject to credit risks noted elsewhere. No specific pledged assets, mortgages, or third-party securities are assigned to investors. Thus, investments are unsecured. Repayment relies on overall business performance and revenue generation. Realizable asset value may be significantly lower than book value in adverse conditions, with no guarantee of full recovery. Asset possession and recovery are governed by Bangladeshi insolvency, contract, and commercial laws."
}