{
  "riskGrade": "B+",
  "fundRaised": 2265435,
  "highlights": [
    "https://byiocdn.sgp1.cdn.digitaloceanspaces.com/ToguMogu/FB_IMG_1777203467812.jpg",
    "https://byiocdn.sgp1.cdn.digitaloceanspaces.com/ToguMogu/FB_IMG_1777203475992.jpg",
    "https://byiocdn.sgp1.cdn.digitaloceanspaces.com/ToguMogu/FB_IMG_1777203713092.jpg",
    "https://byiocdn.sgp1.cdn.digitaloceanspaces.com/ToguMogu/FB_IMG_1777203914042.jpg",
    "https://byiocdn.sgp1.cdn.digitaloceanspaces.com/ToguMogu/FB_IMG_1777203991320.jpg",
    "https://byiocdn.sgp1.cdn.digitaloceanspaces.com/ToguMogu/FB_IMG_1777203998358.jpg",
    "https://byiocdn.sgp1.cdn.digitaloceanspaces.com/ToguMogu/FB_IMG_1777204014637.jpg"
  ],
  "shortIntro": "One of Bangladesh’s leading parenting apps and an ecosystem based business.",
  "riskDetails": [
    {
      "text": "Supply Chain Disruptions: Delays or inconsistencies from suppliers can disrupt product availability and affect subscriptions. 📌ToguMogu’s strategy: Business is diversifying supplier base and onboarding backup vendors for critical items and also keeping a rolling buffer stock of top-selling products to absorb shocks. The business will have leverage over the suppliers once they start to see a notable sales growth in the soon to be launched physical growth. This will help them to navigate through such crises with more solution options. Inventory Risk: Overstocking low-demand products or understocking high-demand ones can lead to cash being stuck or lost sales. 📌ToguMogu’s strategy: By analyzing sales trends and customer behavior, the business focuses on high-demand SKUs and implements a lean inventory approach with rapid restocking to minimize dead stock and ensure efficient inventory management. Many suppliers will also be supporting them with some useful market insights as ToguMogu is likely to become one of their important customers. Customer Churn (subscription model): Users may cancel diaper or learning box subscriptions due to perceived lack of value or inconsistent service. 📌ToguMogu’s strategy: Business regularly improves product quality and user experience based on feedback. Automated reminders, personalized engagement, and flexible subscription options help boost retention. Customers will now be able to visit their soon to be launched (by early May 2026) physical store at Uttara. Rising Competition: Larger e-commerce players or niche parenting startups entering the market may challenge market share. 📌ToguMogu’s strategy: Business focus on deep personalization, expert parenting content, and a trusted community model that creates long-term user loyalty—advantages not easily replicated by generic platforms. Moreover, their new physical outlet is expected to boost the trust factor of their brand by a notable extent. Large capital expenditure in the parenting hub: The business has invested a heavy capital in their parenting hub physical location located in Uttara. Investing such a heavy capital amount often increases cash flow shortage risk for businesses. 📌ToguMogu’s strategy: The business owner has a notable amount of experience in this sector. They have run many tests and trials in this industry by now. This parenting hub is a result of their strategic move towards expansion. Moreover, the business has onboarded some long-term investors for keeping the possibility of cash flow shortage issue under control.",
      "type": "Business Assessment"
    },
    {
      "text": "biniyog.io has done in-house analyses of the projected returns of the business and they are expected to be able to repay on time, unless one of the risk factors comes into play.",
      "type": "Payment Delay"
    },
    {
      "text": "biniyog.io will buy the products on behalf of investors first and secure ownership. ToguMogu will act as a buying agent for purchasing necessary items. The products will then be handed over to ToguMogu within a very short time frame. ToguMogu would have the right to reject the products due to quality etc. The risk is expected to be minimal since ToguMogu themselves will be choosing the items before biniyog.io buys them. This is a necessary risk to ensure Shariah compliance of the transaction.",
      "type": "Possession of assets"
    },
    {
      "text": "ToguMogu will share a security cheque with biniyog.io. Moreover, a guarantor will be introduced in the contract to add an extra layer of security for the investors.",
      "type": "Security"
    }
  ],
  "businessName": "ToguMogu",
  "contractType": "MURABAHA",
  "projectFocus": "Personal & HealthCare",
  "fundingTarget": 3000000,
  "fundProcessing": 731500,
  "projectedROIMax": 17.5,
  "projectedROIMin": 17.5,
  "ownerDetailsText": "Written by the business I am Nazmul Arefin, an academic-turned-entrepreneur with a Ph.D. in data-preprocessing algorithms from Swinburne University and over 12 years of teaching experience in Bangladesh and Australia. I am the Co-founder and CEO of ToguMogu and am now fully focused on building it into Bangladesh’s leading digital platform for parenting, family health, and early childhood wellbeing. With deep expertise in tech product development and project leadership, I’m driving ToguMogu’s growth to become a trusted, go-to platform for millions of parents across the country and beyond.",
  "maximumInvestment": 900000,
  "minimumInvestment": 5000,
  "campaignRepayments": [
    {
      "status": "SCHEDULED",
      "expectedDate": "2026-08-28T17:30:00.000Z",
      "instalmentNumber": 1,
      "minExpectedAmount": 176250
    },
    {
      "status": "SCHEDULED",
      "expectedDate": "2026-09-28T17:30:00.000Z",
      "instalmentNumber": 2,
      "minExpectedAmount": 176250
    },
    {
      "status": "SCHEDULED",
      "expectedDate": "2026-10-28T17:30:00.000Z",
      "instalmentNumber": 3,
      "minExpectedAmount": 176250
    },
    {
      "status": "SCHEDULED",
      "expectedDate": "2026-11-28T17:30:00.000Z",
      "instalmentNumber": 4,
      "minExpectedAmount": 352500
    },
    {
      "status": "SCHEDULED",
      "expectedDate": "2026-12-28T17:30:00.000Z",
      "instalmentNumber": 5,
      "minExpectedAmount": 440625
    },
    {
      "status": "SCHEDULED",
      "expectedDate": "2027-01-28T17:30:00.000Z",
      "instalmentNumber": 6,
      "minExpectedAmount": 440625
    },
    {
      "status": "SCHEDULED",
      "expectedDate": "2027-02-28T17:30:00.000Z",
      "instalmentNumber": 7,
      "minExpectedAmount": 440625
    },
    {
      "status": "SCHEDULED",
      "expectedDate": "2027-03-28T17:30:00.000Z",
      "instalmentNumber": 8,
      "minExpectedAmount": 440625
    },
    {
      "status": "SCHEDULED",
      "expectedDate": "2027-04-28T17:30:00.000Z",
      "instalmentNumber": 9,
      "minExpectedAmount": 440625
    },
    {
      "status": "SCHEDULED",
      "expectedDate": "2027-05-28T17:30:00.000Z",
      "instalmentNumber": 10,
      "minExpectedAmount": 440625
    }
  ],
  "detailPageVerified": true,
  "shariahDetailsText": "Underlying Contracts Investors appoint biniyog.io as an agent to deal on their behalf (Wakalah) and invest into the business through buy and sale of assets under an advanced buy-and-sell (Bai’ Murabaha) agreement. Approval from Scholars biniyog.io's Shariah Advisors have approved the basis and application of this Murabahah contract.",
  "businessDetailsText": "Value Propositions One-stop platform for all parenting needs—content, products, and services Very soon to be launched parenting hub (one stop solution; ecosystem focused facility) in Uttara Serving a market with a few organized industry players Introduction to the Business Written by the business Founded in 2017, ToguMogu is Bangladesh’s first and largest parenting platform, offering personalized guidance, baby products, books, learning items and services from pregnancy to early childhood. We started when one of us became parents and we started to realize the problems of a new family. Our revenue is driven through e-commerce, subscription models (diaper, learning box), and a growing service marketplace. We are also expecting to add a notable amount of monthly revenue from our very soon to be launched (early May 2026) parenting hub in Uttara. ToguMogu offers personalized and expert-curated products and services, an ecosystem combining content, commerce, and community. With over 200,000 registered users and growing, the app continues to receive positive user feedback and strategic brand partnerships. We received the BASIS National ICT Award in 2022. We are seeing a notable month on month growth in our ecommerce business and looking to expand our product range and inventory to serve more customers with faster service. With our new ToguMogu One-Stop Solution facility in Uttara (very soon to be operational), this funding will allow us to expand our inventory in high-velocity categories like Baby Products and Learning Items. The funding will be utilized for purchasing best selling products in Baby Products, Learning Item category and some raw materials for packaging and delivery for our learning box subscription offer. The business has repaid 100% of their repayment of the first campaign. Office Location: House 67/A, Road 9A, Dhanmondi, Dhaka Explore: Website | Facebook FAQ: 💡 Is the business Shariah-compliant? The business model (selling baby products) is Shariah-compliant. However, according to our Shariah Advisors, biniyog.io and the investors will NOT be liable if the day-to-day operations of the business are not fully Shariah-compliant. This is because investors will be going into a Murabaha (sale contract), not profit-sharing or partnership. Please find contract details in the “Contract” section below. 💡 Is there any investment risk involved? Investments have risks by definition, especially if they are halal. Please find possible risk details for this campaign in the “Risk” section below.",
  "contractDetailsText": "Duration of Investment The investment is for a period of 12 months, expected from May 2026 to May 2027. Projected ROI (Return on Investment) Projected ROI (Annualized): 17.5% biniyog.io will be charging investors a 0.42% success fee after successful repayments Example: If an investor invests BDT 100,000, is expected to make a profit of BDT 18,000 in 12 months; biniyog.io will charge a 0.42% (this % may vary slightly due to changes in calculation success fee) on the repayment amount meaning BDT 500 will be deducted as the success fee. This means investors will be keeping BDT 17,500 as net profit. The net ROI for the investors will be 17.5% over 12 months after deducting biniyog.io’s success fee. Contract Condition Investors will go into a Murabahah agreement (sale contract) with ToguMogu to purchase baby products (diapers, learning materials) which are shariah compliant. It will be a “buy-and-sell” process where investors will first buy products through biniyog.io. ToguMogu will then buy those items from investors on credit and pay the amount over 12 months. biniyog.io will act as an agent for the investors and buy the product, take necessary ownership and risk of asset possession on their behalf, and then sell to ToguMogu. biniyog.io has proposed a price to ToguMogu for the products after considering a minimum 18% profit on the actual cost of product procurement. ToguMogu has agreed to it. Investors will be getting a net of 17.5% profit after deducting biniyog.io’s service charge on investor profit. Investors can expect to get their returns over 4 months in 1 installment: 🗓️ 5% in October’ 2026 🗓️ 20% in January’ 2027 🗓️ 37.5% in April’ 2027 🗓️ 37.5% in May’ 2026 বিনিয়োগের সময়কাল এই বিনিয়োগটি ১২ মাসের জন্য, যা মে ২০২৬ থেকে মে ২০২৭ পর্যন্ত কার্যকর থাকবে বলে আশা করা হচ্ছে। প্রত্যাশিত ROI (বিনিয়োগের উপর রিটার্ন) প্রত্যাশিত বিনিয়োগ ফেরত (বার্ষিক): ১৭.৫% সফলভাবে অর্থ পরিশোধের পর biniyog.io বিনিয়োগকারীদের কাছ থেকে ০.৪২% সফলতা ফি নেবে। উদাহরণ: যদি কোনো বিনিয়োগকারী ১,০০,০০০ টাকা বিনিয়োগ করেন এবং ১২ মাসে ১৮,০০০ টাকা লাভ করার প্রত্যাশা করেন; তাহলে biniyog.io পরিশোধিত অর্থের উপর ০.৪২% (সাকসেস ফি গণনার পদ্ধতির পরিবর্তনের কারণে এই শতাংশ সামান্য পরিবর্তিত হতে পারে) চার্জ করবে, অর্থাৎ সাকসেস ফি হিসাবে ৫০০ টাকা কেটে নেওয়া হবে। এর মানে হলো, বিনিয়োগকারীরা নিট লাভ হিসাবে ১৭,৫০০ টাকা রাখতে পারবেন। biniyog.io-এর সাকসেস ফি বাদ দেওয়ার পর, ১২ মাসে বিনিয়োগকারীদের নিট ROI হবে ১৭.৫%। চুক্তির শর্ত বিনিয়োগকারীরা টোগুমোগুর সাথে একটি মুরাবাহা চুক্তিতে (বিক্রয় চুক্তি) আবদ্ধ হবেন, যার মাধ্যমে তারা শরিয়াহসম্মত শিশুপণ্য (ডায়াপার, শিক্ষা উপকরণ) ক্রয় করবেন। এটি একটি \"ক্রয়-বিক্রয়\" প্রক্রিয়া হবে, যেখানে বিনিয়োগকারীরা প্রথমে biniyog.io-এর মাধ্যমে পণ্য কিনবেন। এরপর ToguMogu বিনিয়োগকারীদের কাছ থেকে বাকিতে সেই পণ্যগুলো কিনবে এবং ১২ মাসের মধ্যে অর্থ পরিশোধ করবে। biniyog.io বিনিয়োগকারীদের এজেন্ট হিসেবে কাজ করবে এবং পণ্যটি ক্রয় করে তাদের পক্ষ থেকে সম্পদের প্রয়োজনীয় মালিকানা ও দখলের ঝুঁকি গ্রহণ করবে, এবং তারপর ToguMogu-এর কাছে তা বিক্রি করে দেবে। biniyog.io পণ্য সংগ্রহের প্রকৃত খরচের উপর ন্যূনতম ১৮% মুনাফা বিবেচনা করে ToguMogu-কে পণ্যগুলির জন্য একটি মূল্য প্রস্তাব করেছে। ToguMogu এতে সম্মত হয়েছে। বিনিয়োগকারীদের লাভের উপর biniyog.io-এর পরিষেবা চার্জ বাদ দেওয়ার পর বিনিয়োগকারীরা নিট ১৭.৫% লাভ পাবেন। বিনিয়োগকারীরা ৪ মাসের মধ্যে তাদের রিটার্ন পেতে পারেন। ১ কিস্তি: 🗓️ ২০২৬ সালের অক্টোবরে ৫% 🗓️ ২০২৭ সালের জানুয়ারিতে ২০% 🗓️ ২০২৭ সালের এপ্রিলে ৩৭.৫% 🗓️ ২০২৬ সালের মে মাসে ৩৭.৫%",
  "fundUtilizationScope": {
    "bn": "শিশুর পণ্য",
    "en": "baby products"
  },
  "protectionPoolChargeFee": [
    {
      "startingFrom": 5000,
      "protectionPoolFeeRate": 1
    },
    {
      "startingFrom": 100000,
      "protectionPoolFeeRate": 1.5
    }
  ],
  "previousRepaymentHistorySummary": "Business has completed 100% of the repayment of the first campaign"
}