{
  "subTitle": "Enterprise Grade Advanced Business Solution",
  "closeDate": "2026-05-19T00:00:00.000Z",
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  "locationText": "102, Rupsa-2, RUAP, Sector-18, Uttara 60 Feet, Mirpur-2, Dhaka.",
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  "fundingTarget": 1500000,
  "remainingDays": 0,
  "disclaimerText": "This investment opportunity is offered on a first-come, first-served basis. Your investment is secured only after we receive and verify your transfer confirmation. If the quota is fully subscribed, any transferred amount will be refunded in full without interest or deduction. Return of capital and agreed return are not guaranteed. All investments involve risk of loss. Participate only after assessing your own risk appetite. Past performance is not a guarantee of future results. Grofin acts solely as a consultant/facilitator and does not manage, hold, or control any funds. Funds are transferred directly to AponBazaar.co Grofin performs limited due diligence but makes no warranties on business performance. Grofin is not liable for any loss, shortfall, delay, or default arising from this investment. Investors should conduct their own due diligence and seek independent financial/legal advice. This is not a public solicitation. By investing, you acknowledge and accept this Disclaimer.",
  "durationMonths": 6,
  "investedAmount": 0,
  "remainingShare": 60,
  "minimumInvestment": 25000,
  "ownersSummaryText": "Sraban Nadimul Islam Bhuyan is the Founder, CEO, and Software Architect of AITS Genesis, the technology company behind BONIK, one of Bangladesh’s growing POS and ERP platforms for SMEs. He is a seasoned software architect with over 10+ years of professional experience in full-stack software development, system design, and enterprise solution architecture. He holds a Master of Computer Applications (MCA) in Computer Science and Engineering from American International University-Bangladesh (AIUB) and a Bachelor’s degree in Computer Science and Engineering from Atish Dipankar University of Science & Technology. Sraban has built his career across multiple roles, including Software Engineer, Senior Software Engineer, Technical Lead, and Software Architect in various technology companies. His experience spans ERP systems, fintech solutions, enterprise applications, and large-scale software architecture using Microsoft-based technologies and modern web frameworks. He has also contributed as a trainer and mentor, working with different technical communities and training programs, helping developers and students grow in modern software engineering practices, including .NET, system architecture, and scalable application design. In 2017, Sraban identified a major gap in Bangladesh’s SME ecosystem, millions of SME businesses were still operating manually or with inefficient tools, while enterprise-level solutions were too expensive or complex for them. To solve this, he founded BONIK, an integrated POS and ERP platform designed specifically for Bangladeshi SMEs. The goal was to create a simple, affordable, and powerful digital system that helps businesses manage sales, inventory, accounting, and operations in one place.",
  "businessSectorName": null,
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  "shariahSummaryText": null,
  "annualRoiMaxPercent": 18,
  "annualRoiMinPercent": 16,
  "businessSummaryText": "AITS Genesis is a Bangladesh-based technology company specializing in custom software development, enterprise solutions, robotics, and IT-Enabled Services (ITES). The company is focused on building practical, scalable, and locally relevant digital solutions for businesses of all sizes, including SMEs, e-commerce platforms, fintech, edtech, retail chains, garments, and multinational organizations. From its inception, AITS has been committed to solving real business challenges through technology, helping organizations move from manual processes to fully digital, efficient, and data-driven operations. BONIK (b-POS & ERP Platform): One of AITS’ flagship products is BONIK, a comprehensive Point-of-Sale (b-POS) and Enterprise Resource Planning (ERP) platform designed specifically for the Bangladeshi SME market. Since its establishment in 2017, BONIK has aimed to simplify business management by replacing traditional manual systems with an affordable, intelligent, and easy-to-use digital platform tailored to local business needs. The system integrates key business functions into a single platform, including: Real-time inventory management Sales and purchase tracking Accounting and financial reporting Customer and supplier management Employee and role management Advanced analytics and reporting tools A key advantage of BONIK is its ready-to-use structure, supported by a pre-configured database of over 35,000 products relevant to the local market. This significantly reduces setup time and makes it easier for small businesses to start using the system immediately.",
  "contractSummaryText": "Duration of Investment: Approximately 6 months from the date of fund disbursement. Fundraising Period: Funds will be raised within a 3-week campaign window for timely deployment into inventory and operations. Projected Return: Annualized return of 16% to 18%. Example Calculation (illustrative only; actual terms may vary): Investment Amount: BDT 10,00,000 Return Rate: 16%–18% per annum Tenure: 6 months Return Amount: 16-18% = BDT 80,000 to BDT 90,000 (After Tenure ends) Total Payable After 6 months: BDT 10,80,000 - 10,90,000 (Principal + Return) Key Terms: Investment proceeds are utilized exclusively for the procurement of high-performance infrastructure, software licensing, and the development of proprietary IP. This includes scaling AI-driven solutions, enhancing cybersecurity frameworks, and expanding the global reach of AITS Genesis as a premier provider of enterprise-grade digital transformation. Full repayment (principal + fixed return/profit share) at the end of the agreed term. Subject to due diligence, final agreement, project slot availability, and terms outlined on the AITS Genesis platform. These opportunities are facilitated through the AITS Genesis platform, focusing on ethical innovation, data integrity, and sustainable digital growth that empowers SME businesses and improves efficiency across the Bangladeshi economy.",
  "investmentPurposeText": "Why AITS Requires Funding The primary challenge facing AITS is not a lack of product quality or technological capability; rather, it is the limitation in reaching the right target audience. The company’s software solutions, including ERP systems and SME-focused applications, are already well-developed, functional, and market-ready. However, due to insufficient marketing efforts, these products have not yet achieved the level of visibility and market adoption they deserve. The purpose of this funding is to strengthen AITS’s marketing and brand development initiatives. Specifically, the fund will enable the following: Execution of targeted digital marketing campaigns Effective lead generation by reaching potential customers Building trust and credibility around the brand With a structured and consistent marketing strategy, AITS can position itself as a reliable and long-term software solutions provider in the market. Without planned and sustained marketing efforts, even high-quality products struggle to succeed. Therefore, this funding is not a luxury for AITS, it is a strategic necessity for survival, growth, and long-term sustainability.",
  "projectDescriptionText": "AITS Genesis is a leading custom software development, solution, robotics, and IT-Enabled Services (ITES) provider company in Bangladesh. From the beginning, AITS focuses on currently needed business solution software for small, medium, and large-scale companies in our country, such as SME entrepreneurs, e-commerce, fintech, edtech, small shops, super shops, hyper shops, garments, multinational companies, etc. We have some great products; our special signature product is BONIK. BONIK is a leading Bangladeshi technology enterprise that operates a comprehensive Point-of-Sale (POS) and Enterprise Resource Planning (ERP) software platform, purpose-built to digitize and empower small and medium-sized businesses across Bangladesh. Since its founding in 2017, BONIK has been on a singular mission: to replace manual, inefficient business operations with smart, affordable, and locally tailored digital tools, giving every Bangladeshi SME owner the power to run their business with confidence and clarity. The platform integrates real-time inventory management, sales tracking, accounting, customer management, staff empowerment, and advanced reporting into one seamless system. With a pre-loaded database of over 35,000 products specifically curated for the Bangladeshi market, BONIK eliminates the setup friction that traditional software imposes on small businesses. Whether a pharmacy owner in Mirpur, a garment retailer in Narayanganj, or a restaurant in Sylhet, BONIK is designed to work for them from day one.",
  "riskSecuritySummaryText": "Investor funds are allocated with full transparency and tracked through structured financial reporting. Capital is deployed gradually based on milestone completion to reduce investment exposure risk. AITS maintains strict cost control and maintains operational reserves to protect invested capital. Revenue streams from Bonik and other SaaS products ensure continuous cash flow support for sustainability. AITS is fully committed to ensuring strong protection of investor capital. All investments will be governed by formal legal agreements that clearly define rights, responsibilities, and agreed financial terms. Every fund received will be properly documented and managed through structured accounting systems with regular transparency and reporting.",
  "investmentReturnPlanText": "The investment received by AITS will be utilized to build a structured sales and marketing system designed to generate consistent revenue within a short operational cycle of six months. The return plan is based on converting marketing-driven leads into paying customers through AITS’s existing ERP and SME software solutions. During the first phase (Month 1–2), the focus will be on aggressive digital marketing and lead generation. Targeted campaigns will create awareness among SMEs, resulting in a steady flow of qualified leads. Parallelly, a structured sales pipeline will be established to ensure timely follow-ups and product demonstrations. From Month 3 onward, AITS expects to start converting leads into paying customers. The primary revenue will be generated through software licensing fees, setup charges, and subscription-based service models (monthly/annual). As trust builds through demonstrations and customer engagement, conversion rates are expected to improve significantly. By Month 4–6, the system will stabilize with recurring revenue streams. Existing clients will contribute to monthly subscription income, while new client acquisition will continue through ongoing marketing. Additional revenue may also be generated from customization, support contracts, and add-on modules. The investment return will be structured in a disciplined manner. A fixed portion of monthly revenue generated from new sales and subscriptions will be allocated for repayment. As sales scale, the repayment amount will increase proportionally, allowing full recovery of the investment within the agreed 6-month period. In summary, AITS will convert the investment into a revenue-generating engine by combining targeted marketing, structured sales execution, and recurring software income. This ensures not only a timely return on investment but also establishes a sustainable growth model for long-term profitability.",
  "riskAssessmentSummaryText": "1. Market Acquisition and Customer Reach Risk The primary risk for AITS is not product quality, but market reach. Although the software solutions (ERP, SaaS, and enterprise systems) are fully developed and functional, limited marketing reach can restrict customer acquisition. In a competitive SME software market, lack of strong brand visibility may slow down new client onboarding. If digital marketing campaigns do not generate expected leads or conversion rates remain low, revenue growth may be slower than projected. 2. Cash Flow and Revenue Consistency Risk AITS operates on a mixed revenue model consisting of recurring subscriptions and project-based income. While subscriptions provide stability, enterprise customization projects can be irregular. Delays in corporate payments, seasonal fluctuations in demand, or slower subscription renewals may temporarily affect cash flow. This can create short-term pressure on operational expenses, especially during scaling phases or aggressive marketing investment periods. 3. Competitive and Pricing Pressure Risk The software and SaaS industry is highly competitive, with both local and international players offering similar ERP and business solutions. Competitors may adopt aggressive pricing strategies or offer free/low-cost alternatives, which can impact AITS’s ability to acquire or retain customers. Additionally, rapid technological changes require continuous product improvement; failure to innovate or match market expectations may reduce competitiveness over time.",
  "projectedTotalReturnPctMax": 9,
  "projectedTotalReturnPctMin": 8,
  "riskPaymentDelaySummaryText": "If the expected revenue generation and investment return timeline is delayed beyond the planned 6-month period, AITS will implement a structured mitigation strategy to ensure business continuity and protect investor confidence. In case of delay, the first step will be to conduct a detailed performance review of all marketing and sales activities. This includes analyzing lead quality, conversion rates, campaign efficiency, and sales execution gaps. Based on this analysis, budgets will be reallocated toward the most effective channels to improve ROI. If cash flow pressure arises, AITS will prioritize high-conversion services such as existing product upgrades, customization projects, and support contracts to generate faster revenue. Additionally, marketing campaigns will be adjusted to focus on lower-cost, high-intent audiences to reduce acquisition costs. Operational expenses will be optimized by controlling non-essential spending and maintaining a lean execution model until revenue stabilizes. The sales process will also be intensified with stronger follow-ups, demo scheduling, and direct client engagement to accelerate closures. If necessary, AITS may extend the repayment timeline with mutual agreement, while ensuring continuous partial repayments from ongoing revenue streams. The company remains committed to full repayment and will transparently communicate progress at every stage. This approach ensures that even in the case of delay, AITS maintains financial discipline, adapts quickly, and continues progressing toward sustainable revenue generation and full investment recovery.",
  "investmentUtilizationPlanText": "The allocated investment will be strategically utilized to establish a strong market presence for AITS, focusing on customer acquisition, brand positioning, and sustainable growth. The plan is divided into key operational areas: The proposed investment will be strategically utilized to strengthen AITS’s market presence through structured marketing and brand development initiatives. The primary focus is to build a sustainable customer acquisition system and establish AITS as a trusted software solutions provider for SMEs. A significant portion of the fund will be allocated to targeted digital marketing. This includes running data-driven campaigns on platforms such as Facebook and Google, focusing on specific customer segments like retailers, distributors, and small businesses. These campaigns will be continuously optimized through audience segmentation, retargeting, and performance analysis to ensure maximum reach and cost efficiency. To support these efforts, AITS will develop a structured lead generation system. Dedicated landing pages will be created for each product, integrated with lead capture mechanisms and CRM tools. Automated follow-up processes, combined with telemarketing support, will ensure that potential customers are properly engaged and converted into qualified leads. Another key area of investment is content and brand development. High-quality marketing materials, including professional designs, product demonstrations, and problem-solving content, will be produced to communicate value effectively. Regular content publishing will help build brand awareness, credibility, and customer trust over time. Additionally, part of the fund will be used to strengthen the sales process. This includes developing a structured approach for handling leads, conducting product demos, and maintaining consistent follow-up with prospects. A well-defined sales pipeline will improve conversion rates and reduce customer acquisition time. Finally, all activities will be closely monitored through performance tracking and analytics. Key metrics such as cost per lead, conversion rate, and return on investment will be analyzed regularly to ensure efficient utilization of funds and continuous improvement. Overall, this investment will enable AITS to build a scalable marketing and sales ecosystem, ensuring long-term growth, stronger market positioning, and sustainable revenue generation.",
  "riskPossessionOfAssetsSummaryText": "AITS Genesis maintains a strong and diversified portfolio of digital, intellectual, and operational assets that form the backbone of its software, SaaS, and enterprise service ecosystem. The company’s core assets are its software products and platforms, including its flagship POS and ERP solution BONIK (b-POS), which serves as the primary revenue-generating system for SMEs across Bangladesh. BONIK includes integrated modules for sales, inventory, accounting, customer management, and reporting, and is continuously evolving through active development and client feedback. In addition to BONIK, AITS is actively developing and maintaining XALORITH ERP, a next-generation enterprise resource planning system designed for larger-scale and more complex business operations. XALORITH represents the company’s strategic shift toward a more advanced, scalable, and architecture-driven ERP ecosystem, aligned with modern enterprise needs. AITS also owns and operates several supporting applications and internal systems, including business automation tools, custom ERP modules, API-based services, and utility applications developed to serve specific client requirements across industries such as retail, distribution, garments, restaurants, pharmacy, and service-based businesses. The company further holds a significant portfolio of proprietary source code, software frameworks, system architectures, and reusable engineering components. These assets include backend services, REST APIs, database schemas, deployment pipelines, and modular ERP structures that significantly reduce development time and improve scalability across products. AITS maintains ownership of its digital infrastructure assets, including domain names, branding systems, cloud hosting environments, and production servers that support continuous service delivery for active clients. In addition, the company holds valuable intellectual assets, such as product logic, workflow designs, business process models, industry-specific ERP configurations, and technical documentation built over years of domain experience in SME digitalization. Overall, AITS Genesis’ asset base is primarily technology-driven and intellectual in nature, strengthened by multiple live products such as BONIK, XALORITH ERP, and other enterprise applications. These assets collectively support revenue generation, product scalability, and long-term strategic expansion of the company in the Bangladeshi and regional software market."
}