{
  "riskGrade": "A",
  "fundRaised": 1001513,
  "highlights": [
    "https://byiocdn.sgp1.cdn.digitaloceanspaces.com/Apon_Wellbeing_Ltd./WhatsApp_Image_2025-11-30_at_2.29.58_PM.jpeg",
    "https://byiocdn.sgp1.cdn.digitaloceanspaces.com/Apon_Wellbeing_Ltd./Apon_1.jpg",
    "https://byiocdn.sgp1.cdn.digitaloceanspaces.com/Apon_Wellbeing_Ltd./Apon_Shop-2.jpg",
    "https://byiocdn.sgp1.cdn.digitaloceanspaces.com/Apon_Wellbeing_Ltd./WhatsApp_Image_2025-11-30_at_4.17.51_PM_(1).jpeg",
    "https://byiocdn.sgp1.cdn.digitaloceanspaces.com/Apon_Wellbeing_Ltd./Apon_tech_1.jpg",
    "https://byiocdn.sgp1.cdn.digitaloceanspaces.com/Apon_Wellbeing_Ltd./Apon_Tech_3.jpg"
  ],
  "shortIntro": "Running 46+ Stores with 180K+ customers throughout the country",
  "riskDetails": [
    {
      "text": "Dependency on credit sales: Apon Bazaar allows its customers to buy products on credit. Their main customers (factory workers) find this opportunity very attractive. As most of them have to maintain a tight monthly budget, they can help their family by availing this credit-purchase facility. The risk here is that, if any due is not paid on time, Apon’s cash cycle will be hampered. 📌Apon’s strategy: The business coordinates with the payroll section of the industrial factory they run their shop in. This allows them to avoid mispayment issues. The factory also wants to keep its workers happy and pays Apon on time. Thin profit margin: Margins on grocery items and FMCG goods are generally lower than most other items. Apon Bazaar also offers special discounts to its customers which helps the workers. However, this cuts out a layer of margin from the profit. 📌Apon’s strategy: The business is able to source many grocery items such as soybean oil, mustard oil, flour, salt, FMCG products, etc. at an additional discount rate from the producer. They also use factory premises which do not require them to pay rent or other utility costs, thus lowering their operational expenses, which is why they can operate at a low profit margin. They also work at scale, a single shop serves thousands of workers, which makes a thin profit margin viable. Inflation and macroeconomic issues: Industries may suffer from the crisis caused by the price hike of raw materials and the cost of operations, with a small chance that factories may lay off workers in order to survive the recessionary blow. If this happens, it will affect the sales of Apon Bazaar because industrial workers are their main customers. 📌Apon’s strategy: Apon Bazaar works with the most compliant factories, which are export-oriented and maintain international working condition standards. Besides, these factories manufacture basic necessity products, which are always expected to have production demand (unlike luxury goods). These businesses usually have healthy cash flow and balance to sustain.",
      "type": "Business Assessment"
    },
    {
      "text": "biniyog.io has done in-house analyses of the projected returns of the business and they are expected to be able to repay on time if not hugely impacted by macroeconomic issues.",
      "type": "Payment Delay"
    },
    {
      "text": "biniyog.io will buy the products on behalf of investors first and secure ownership and possession by appointing an agent. The products will then be sold to Apon Bazaar within a short time frame. Apon Bazaar would have the right to reject the products due to quality, damage etc. The risk is expected to be minimal since products will be bought from renowned manufacturers, and Apon Bazaar will be choosing the items before biniyog.io buys them. This is a necessary risk to ensure Shariah compliance of the transaction.",
      "type": "Possession of assets"
    },
    {
      "text": "Apon Bazaar will share a security cheque with biniyog.io. A guarantor will also be introduced in the contract for adding an extra layer of security for the investors.",
      "type": "Security"
    }
  ],
  "businessName": "Apon Wellbeing Ltd.",
  "contractType": "MURABAHA",
  "projectFocus": "FMCG Trading",
  "fundingTarget": 5000000,
  "fundProcessing": 4021261,
  "projectedROIMax": 8.5,
  "projectedROIMin": 8.5,
  "ownerDetailsText": "Written by Business I am Saif Rashid, Founder and Managing Director of Apon Bazaar. I am a visionary system-change leader with 18+ years of experience in startups and impact enterprises, including founding JITA Bangladesh, a distribution network of women sales agents, and co-founding Gigly Tech, an AI/fintech platform for gig drivers. I have also served as a Partner at Turtle Venture, a venture capital firm. I hold a Master’s in Technology Innovation Management from Carleton University, and have completed executive programs at INSEAD and Harvard. Currently, I lead Apon’s mission to empower blue-collar workers through our phygital platform, driving financial inclusion and scalable impact, with a vision to expand both nationally and internationally, creating systemic change in worker financial access and affordability.",
  "maximumInvestment": 2500000,
  "minimumInvestment": 5000,
  "campaignRepayments": [
    {
      "status": "SCHEDULED",
      "expectedDate": "2026-09-15T11:30:00.000Z",
      "instalmentNumber": 1,
      "minExpectedAmount": 271250
    },
    {
      "status": "SCHEDULED",
      "expectedDate": "2026-10-15T11:30:00.000Z",
      "instalmentNumber": 2,
      "minExpectedAmount": 271250
    },
    {
      "status": "SCHEDULED",
      "expectedDate": "2026-11-15T11:30:00.000Z",
      "instalmentNumber": 3,
      "minExpectedAmount": 271250
    },
    {
      "status": "SCHEDULED",
      "expectedDate": "2026-12-15T11:30:00.000Z",
      "instalmentNumber": 4,
      "minExpectedAmount": 4611250
    }
  ],
  "detailPageVerified": true,
  "shariahDetailsText": "Underlying Contracts Investors appoint biniyog.io as an agent to deal on their behalf (Wakalah) and invest into the business through buy and sale of assets under an advanced buy-and-sell (Murabaha) agreement. Approval from Scholars biniyog.io‘s Shariah advisors have approved the basis and application of this Murabaha contract.",
  "businessDetailsText": "Value Propositions Strong team, relevant experience in the industry, and recognition from national and international organizations. Consistent sales volume and structured procurement channel. Creating robust social impact by serving the underserved blue collar workers. Currently operating 46+ stores with 180k+ customers throughout the country. Introduction to the Business Written by Business Apon Bazaar is a pioneering “phygital” (physical + digital) platform transforming financial access and affordability for industrial workers in Bangladesh. Founded to empower blue-collar workers, Apon bridges the gap between stagnating wages and rising living costs, helping millions avoid financial stress. It offers on-site factory retail outlets, pre-ordering via a mobile app, 8–10% lower prices than the market, interest-free credit, and free health insurance, making essential goods and services accessible to underserved workers. Apon generates revenue primarily through margins on goods sold and services offered, and its worker-centric approach especially supporting women workers builds trust and engagement. Recognized nationally and internationally, Apon has received 18+ awards, notable are: 1.The Tommy Hilfiger Fashion Frontier Challenge in 2019 2.The Inclusion Plus Bangladesh by MetLife Foundation in 2018 3.The Expo Live’s Innovation Impact Grant at the Expo 2020 in Dubai 4.Biniyog Briddhi of the Swiss Agency for Development and Cooperation and Roots of Impact Currently, Apon serves 180,000+ customers through 46 phygital shops and is expanding both vertically and horizontally. Funding will be used to purchase inventory, support expansion, and meet growing customer demand efficiently. The business has successfully completed its 1st, 2nd, 3rd, 4th, and 5th campaigns with timely repayments, and is currently on track to fully settle Campaign 6 as per the repayment schedule. The seventh campaign is currently ongoing, and the overall credit limit for Apon Bazaar remains unchanged. Office Location: Flat-3A, House-8, Road-2B, Block-J, Baridhara, Dhaka-1212, Bangladesh. Explore: Facebook | Website FAQ: 💡 Is the business Shariah-compliant? The business model (selling FMCG goods at a fair price) is Shariah-compliant. However, according to our Shariah Advisors, biniyog.io and the investors will NOT be liable if the day-to-day operations of the business are not fully Shariah-compliant. This is because investors will be going into a Murabaha (sale contract), not profit-sharing or partnership. Please find contract details in the “Contract” section below. 💡 Is there any investment risk involved? Investments have risks by definition, especially if they are halal. Please find possible risk details for this campaign in the “Risk” section below.",
  "contractDetailsText": "Duration of Investment The investment is for a period of 6 months, expected to start from June 2026 to December 2026. Projected ROI (Return on Investment) Projected ROI: 8.5%. Annualized expected return: 17%. biniyog.io will be charging investors a 0.46% success fee on repayment amount. Example: If an investor invests BDT 100,000, he/she can expect to make a profit of BDT 9,000 over the mentioned period; biniyog.io will charge a 0.46% success fee on the repayment amount meaning BDT 500 will be deducted as the success fee. This means investors will be keeping BDT 8,500 as net profit. The net ROI for the investors will be 8.5% over the mentioned period (17% annualized) after deducting biniyog.io’s success fee. Contract Condition Investors will go into a Murabahah agreement (sale contract) with Apon Bazaar for purchasing grocery and FMCG items. It will be a “buy-and-sell” process where investors will first buy products through biniyog.io. Apon Bazaar will then buy those items from investors on credit and pay the amount over the mentioned period. biniyog.io will act as an agent for the investors and buy the products, take necessary ownership and risk of asset possession on their behalf, and then sell to Apon Bazaar. biniyog.io has proposed a price to Apon Bazaar for the products after considering a minimum 9% profit on actual cost of product procurement and Apon Bazaar has agreed to it. Investors will be getting a net of 8.50% profit after deducting biniyog.io’s success fee on investor profit. Investors can expect to get their returns over the mentioned period 🗓️ 100% by December 2026 বিনিয়োগের সময়কাল এই বিনিয়োগটি ৬ মাস মেয়াদী, যা জুন ২০২৬ থেকে ডিসেম্বর ২০২৬ পর্যন্ত চলবে বলে আশা করা হচ্ছে। প্রত্যাশিত ROI (বিনিয়োগের উপর রিটার্ন) প্রত্যাশিত বিনিয়োগ ফেরত: ৮.৫%। বার্ষিক প্রত্যাশিত আয়: ১৭%। biniyog.io বিনিয়োগকারীদের পরিশোধিত অর্থের উপর ০.৪৬% সফলতা ফি ধার্য করবে। উদাহরণ: যদি কোনো বিনিয়োগকারী ১,০০,০০০ টাকা বিনিয়োগ করেন, তবে তিনি উল্লিখিত সময়কালে ৯,০০০ টাকা লাভ করার আশা করতে পারেন; biniyog.io পরিশোধিত অর্থের উপর ০.৪৬% সাকসেস ফি ধার্য করবে, অর্থাৎ সাকসেস ফি হিসাবে ৫০০ টাকা কেটে নেওয়া হবে। এর মানে হলো, বিনিয়োগকারীরা নিট লাভ হিসাবে ৮,৫০০ টাকা রাখবেন। biniyog.io-এর সাকসেস ফি বাদ দেওয়ার পর, উল্লিখিত সময়কালে বিনিয়োগকারীদের জন্য নিট ROI হবে ৮.৫% (বার্ষিক ১৭%)। চুক্তির শর্ত বিনিয়োগকারীরা মুদি ও এফএমসিজি পণ্য ক্রয়ের জন্য আপন বাজারের সাথে একটি মুরাবাহা চুক্তি (বিক্রয় চুক্তি) করবেন। এটি একটি \"ক্রয়-বিক্রয়\" প্রক্রিয়া হবে, যেখানে বিনিয়োগকারীরা প্রথমে biniyog.io-এর মাধ্যমে পণ্য কিনবেন। এরপর আপন বাজার বিনিয়োগকারীদের কাছ থেকে বাকিতে সেই পণ্যগুলো কিনবে এবং উল্লিখিত সময়ের মধ্যে অর্থ পরিশোধ করবে। biniyog.io বিনিয়োগকারীদের এজেন্ট হিসেবে কাজ করবে এবং পণ্যগুলো ক্রয় করবে, তাদের পক্ষ থেকে সম্পদের প্রয়োজনীয় মালিকানা ও দখলের ঝুঁকি গ্রহণ করবে এবং তারপর Apon Bazaar-এর কাছে তা বিক্রি করবে। biniyog.io পণ্য সংগ্রহের প্রকৃত খরচের উপর ন্যূনতম ৯% মুনাফা বিবেচনা করে আপন বাজারকে পণ্যগুলির জন্য একটি মূল্য প্রস্তাব করেছে এবং আপন বাজার তাতে সম্মত হয়েছে। বিনিয়োগকারীর লাভের উপর biniyog.io-এর সাফল্য ফি বাদ দেওয়ার পর বিনিয়োগকারীরা নিট ৮.৫০% লাভ পাবেন। বিনিয়োগকারীরা উল্লিখিত সময়কালের মধ্যে তাদের মুনাফা পাওয়ার আশা করতে পারেন। 🗓️ ডিসেম্বর 2026 এর মধ্যে 100%",
  "fundUtilizationScope": {
    "bn": "এফএমসিজি আইটেমস",
    "en": "FMCG items"
  },
  "protectionPoolChargeFee": [
    {
      "startingFrom": 5000,
      "protectionPoolFeeRate": 1
    },
    {
      "startingFrom": 100000,
      "protectionPoolFeeRate": 1.5
    }
  ],
  "previousRepaymentHistorySummary": "On time repayments till date"
}