{
  "riskGrade": "B",
  "fundRaised": 55006,
  "highlights": [
    "https://byiocdn.sgp1.cdn.digitaloceanspaces.com/Kirei/Kirei.jpg",
    "https://byiocdn.sgp1.cdn.digitaloceanspaces.com/Kirei/kirei_1.jpg",
    "https://byiocdn.sgp1.cdn.digitaloceanspaces.com/Kirei/Kirei_2.jpg",
    "https://byiocdn.sgp1.cdn.digitaloceanspaces.com/Kirei/Kirei_3.jpeg",
    "https://byiocdn.sgp1.cdn.digitaloceanspaces.com/Kirei/Kirei_4.jpeg",
    "https://byiocdn.sgp1.cdn.digitaloceanspaces.com/Kirei/Kirei_5.jpeg",
    "https://byiocdn.sgp1.cdn.digitaloceanspaces.com/Kirei/Kirei_6.jpeg",
    "https://byiocdn.sgp1.cdn.digitaloceanspaces.com/Kirei/Kirei_7.jpeg",
    "https://byiocdn.sgp1.cdn.digitaloceanspaces.com/Kirei/Kirei_8.jpeg",
    "https://byiocdn.sgp1.cdn.digitaloceanspaces.com/Kirei/Kirei_9.jpeg",
    "https://byiocdn.sgp1.cdn.digitaloceanspaces.com/Kirei/Kirei_10.jpeg"
  ],
  "shortIntro": "Offers 1000+ skincare products to nationwide customers with expert guidance.\n",
  "riskDetails": [
    {
      "text": "Supply Chain Disruption:Dependence on imports from Japan can make Kirei vulnerable to shipping delays, geopolitical tensions, and currency fluctuations. 📌Kirei’s strategy: The business maintains safety stock, builds local supplier partnerships and leverages the presence of a co-founder in Japan to strengthen direct sourcing and supplier relationships. High Competition in E-commerce & Beauty:E-commerce giants, local resellers, and new entrants may push price wars and reduce market share. 📌Kirei’s strategy: Kirei differentiates with J-Beauty first-mover advantage, exclusive rights, community-driven trust, and tech-based personalized solutions. They also continuously research products to comprehend customer needs and find the right product for the market. Consumer Trust & Retention:Consumer trust is highly fragile in skincare, where negative reviews, dissatisfaction, or side effects from sensitive products can quickly harm reputation. 📌Kirei’s strategy: The business has continued to invest in customer support, loyalty programs, transparent return policies, dermatologist-backed product guidance, and continuous engagement through community groups to build and maintain trust. Offline Expansion Risk:Opening physical outlets involves high fixed costs and uncertain footfall and operational challenges. 📌Kirei’s strategy: Starts with pilot stores, will track performance, and then expand only after proven ROI.",
      "type": "Business Assessment"
    },
    {
      "text": "biniyog.io has done in-house analyses of the projected returns of the business and they are expected to be able to repay on time, unless one of the risk factors comes into play. biniyog.io projects that this will help the business run smoothly as well as meet payment deadlines.",
      "type": "Payment Delay"
    },
    {
      "text": "biniyog.io will buy the products on behalf of investors first and secure ownership. Kirei would have the right to reject the products due to quality etc. The risk is expected to be minimal since Kirei themselves will be choosing the items before biniyog.io buys them. This is a necessary risk to ensure Shariah compliance of the transaction.",
      "type": "Possession of assets"
    },
    {
      "text": "Kirei will share a security cheque. Additionally, two guarantors along with security cheques will be introduced in the contract by the business to add an extra layer of safety for the investors.",
      "type": "Security"
    }
  ],
  "businessName": "Kirei",
  "contractType": "MURABAHA",
  "projectFocus": "Skincare",
  "fundingTarget": 4000000,
  "fundProcessing": 438000,
  "projectedROIMax": 12.375,
  "projectedROIMin": 12.375,
  "ownerDetailsText": "Kirei was founded by two engineers driven by their shared aspiration to improve the quality of life and promote well-being in a developing nation. Mr. Taslim Uddin Chowdhury, Chairman Mr. Chowdhury holds a B.Sc. and M.Sc. in Applied Physics and Engineering from the University of Tsukuba, Japan. He has over six years of professional experience in business consultancy with Deloitte and IBM Japan. Skilled in finance and business development, he oversees Kirei’s IT infrastructure, financial management, operational efficiency, and international supply chain operations. Mr. Mithun Raha, Managing Director & Chief Executive Officer Mr. Raha earned his B.Sc. in Mechanical Engineering from BUET and has more than ten years of professional experience in manufacturing and business development across both leading local conglomerates and multinational corporations. He is certified in Project Management and trained in Quality Control, with extensive experience in leading large teams, ensuring operational efficiency, and driving consumer marketing strategies. Our vision is to contribute meaningfully to the aspirations of well-being in an emerging nation, by creating accessible, authentic, and science-driven lifestyle and beauty solutions.",
  "maximumInvestment": 1200000,
  "minimumInvestment": 5000,
  "campaignRepayments": [
    {
      "status": "SCHEDULED",
      "expectedDate": "2026-09-25T11:30:00.000Z",
      "instalmentNumber": 1,
      "minExpectedAmount": 449500
    },
    {
      "status": "SCHEDULED",
      "expectedDate": "2026-10-25T11:30:00.000Z",
      "instalmentNumber": 2,
      "minExpectedAmount": 449500
    },
    {
      "status": "SCHEDULED",
      "expectedDate": "2026-11-25T11:30:00.000Z",
      "instalmentNumber": 3,
      "minExpectedAmount": 674250
    },
    {
      "status": "SCHEDULED",
      "expectedDate": "2026-12-25T11:30:00.000Z",
      "instalmentNumber": 4,
      "minExpectedAmount": 674250
    },
    {
      "status": "SCHEDULED",
      "expectedDate": "2027-01-25T11:30:00.000Z",
      "instalmentNumber": 5,
      "minExpectedAmount": 674250
    },
    {
      "status": "SCHEDULED",
      "expectedDate": "2027-02-25T11:30:00.000Z",
      "instalmentNumber": 6,
      "minExpectedAmount": 674250
    },
    {
      "status": "SCHEDULED",
      "expectedDate": "2027-03-25T11:30:00.000Z",
      "instalmentNumber": 7,
      "minExpectedAmount": 899000
    }
  ],
  "detailPageVerified": true,
  "shariahDetailsText": "Underlying Contracts Investors appoint biniyog.io as an agent to deal on their behalf (Wakalah) and invest into the business through buy and sale of assets under an advanced buy-and-sell (Murabaha) agreement. Approval from Scholars biniyog.io‘s Shariah advisors have approved the basis and application of this Murabaha contract.",
  "businessDetailsText": "Value Propositions Exclusive access to 1,100+ Japanese, Korean, and global brand products. Strong sourcing network directly from Japan, reducing middlemen costs and lag time A strong Facebook presence with 360K+ followers. Backed by founders with international expertise in business consultancy, supply chain, and marketing. Introduction to the Business Kirei is a leading beauty e-commerce platform and one of the most trusted names among skincare enthusiasts in Bangladesh. Founded in December 2019 and incorporated under A2B Network Limited in 2022, Kirei offers a one-stop solution for scientific skincare through expert consultation and its AI-powered chatbot, Kaira. The platform currently features 1,100+ Japanese, Korean, and other international brand products, including exclusive distribution rights for three companies, and has built a loyal customer base of 300,000+ followers and 109,000 community members along with its unique authenticity feature, Verified by You. With first-mover advantage in J-Beauty, deep sourcing strength in Japan, tech driven supply chain with local importers and upcoming offline expansion with its first outlet in Chittagong (September 2025), Kirei seeks funding to expand its product portfolio and accelerate growth to meet increasing consumer demand. The business completed 80% of repayment on time and is expected to clear the remaining repayment of the previous campaign by June, 2026. Explore: Website | Facebook FAQ: 💡 Is the business Shariah-compliant? The business model (selling skincare items) is Shariah-compliant However, according to our Shariah Advisors, biniyog.io and the investors will NOT be liable if the day-to-day operations of the business are not fully Shariah-compliant. This is because investors will be going into a Murabaha (sale contract), not profit-sharing or partnership. Please find contract details in the “Contract” section below. 💡 Is there any investment risk involved? Investments have risks by definition, especially if they are halal. Please find possible risk details for this campaign in the “Risk” section below.",
  "contractDetailsText": "Duration of Investment The investment is for a period of up to 9 months, from June 2026 to March 2027. Projected Return on Investment (ROI): 16.5% (Annualized) Projected Return on Investment (ROI): 12.38% (At Actual) biniyog.io will be charging investors a 0.33% success fee after successful repayments. Example:If an investor invests BDT 100,000, is expected to make a profit of BDT 12,750 in 9 months; biniyog.io will charge a 0.33% (this % may vary slightly due to changes in calculation success fee) on the repayment amount meaning BDT 375 will be deducted as the success fee. This means investors will be keeping BDT 12,375 as net profit. The net ROI for the investors will be 12.38% over 9 months after deducting biniyog.io’s success fee. Contract Condition Investors will go into a Murabaha agreement (sale contract) with Kirei. It will be a “buy-and-sell” contract, where Kirei will be buying skincare items & accessories from investors at a markup price and pay the amount in pre-agreed installments. biniyog.io will act as an agent for the investors and buy the products and take necessary ownership and risk of asset possession on their behalf, and then sell to Kirei. biniyog.io has proposed a price to Kirei for the products after considering a minimum 12.75% profit on the actual cost of product procurement and Kirei has agreed to it. Investors will be getting a net of 12.38% profit after deducting biniyog.io‘s service charge on investor profit. Investors can expect to get their returns over 9 months in the following structure: 🗓️ 35% by January’2027 🗓️ 65% by March’2027 বিনিয়োগের সময়কাল এই বিনিয়োগটি জুন ২০২৬ থেকে মার্চ ২০২৭ পর্যন্ত, সর্বোচ্চ ৯ মাসের জন্য করা হয়েছে। বিনিয়োগে প্রত্যাশিত আয় (ROI): ১৬.৫% (বার্ষিক) বিনিয়োগের প্রত্যাশিত আয় (ROI): ১২.৩৮% (প্রকৃত ভিত্তিতে) সফলভাবে অর্থ পরিশোধের পর biniyog.io বিনিয়োগকারীদের কাছ থেকে ০.৩৩% সফলতা ফি নেবে। উদাহরণ: যদি কোনো বিনিয়োগকারী ১,০০,০০০ টাকা বিনিয়োগ করেন এবং ৯ মাসে ১২,৭৫০ টাকা লাভ করার প্রত্যাশা করেন; তাহলে biniyog.io পরিশোধিত অর্থের উপর ০.৩৩% (সাকসেস ফি গণনার পদ্ধতির পরিবর্তনের কারণে এই শতাংশ সামান্য পরিবর্তিত হতে পারে) চার্জ করবে, অর্থাৎ সাকসেস ফি হিসাবে ৩৭৫ টাকা কেটে নেওয়া হবে। এর মানে হলো, বিনিয়োগকারীরা নিট লাভ হিসাবে ১২,৩৭৫ টাকা রাখবেন। biniyog.io-এর সাকসেস ফি বাদ দেওয়ার পর, ৯ মাসে বিনিয়োগকারীদের নিট ROI হবে ১২.৩৮%। চুক্তির শর্ত বিনিয়োগকারীরা কিরেই-এর সাথে একটি মুরাবাহা চুক্তি (বিক্রয় চুক্তি) করবেন। এটি একটি \"ক্রয়-বিক্রয়\" চুক্তি হবে, যেখানে কিরেই বিনিয়োগকারীদের কাছ থেকে বর্ধিত মূল্যে ত্বকের যত্নের সামগ্রী ও আনুষঙ্গিক জিনিসপত্র কিনবে এবং পূর্ব-সম্মত কিস্তিতে সেই অর্থ পরিশোধ করবে। biniyog.io বিনিয়োগকারীদের এজেন্ট হিসেবে কাজ করবে এবং তাদের পক্ষ থেকে পণ্যগুলো ক্রয় করে সম্পদের প্রয়োজনীয় মালিকানা ও দখলের ঝুঁকি গ্রহণ করবে, এবং তারপর Kirei-এর কাছে তা বিক্রি করবে। biniyog.io পণ্য সংগ্রহের প্রকৃত খরচের উপর ন্যূনতম ১২.৭৫% মুনাফা বিবেচনা করে Kirei-কে পণ্যগুলোর জন্য একটি মূল্য প্রস্তাব করেছে এবং Kirei তাতে সম্মত হয়েছে। বিনিয়োগকারীদের মুনাফার উপর biniyog.io-এর সার্ভিস চার্জ বাদ দেওয়ার পর বিনিয়োগকারীরা মোট ১২.৩৮% মুনাফা পাবেন। বিনিয়োগকারীরা ৯মাসের মধ্যে নিম্নলিখিত কাঠামোতে তাদের রিটার্ন পাওয়ার আশা করতে পারেন: জানুয়ারি ২০২৭ এর মধ্যে ৩৫% ২০২৭ সালের মার্চের মধ্যে ৬৫%",
  "fundUtilizationScope": {
    "bn": "ত্বকের যত্ন",
    "en": "Skincare"
  },
  "protectionPoolChargeFee": [
    {
      "startingFrom": 5000,
      "protectionPoolFeeRate": 1
    },
    {
      "startingFrom": 100000,
      "protectionPoolFeeRate": 1.5
    }
  ],
  "previousRepaymentHistorySummary": "The business completed 80% of repayment on time and is expected to clear the remaining repayment of the previous campaign by June, 2026."
}