Investment memo
Wellspring Bangladesh Ltd. [2.1]
16.31% effective annualized across 4 months keeps the economics attractive, while comes from a platform with softer recent reliability.
Minimum investment
BDT 5,000
Expected return
5.17%
Duration
4 months
Effective annualized
16.31%
Thesis read
Economics still warrant review, but confidence is softer than normal.
Comes from a platform with softer recent reliability. High reinvestment fit: shorter duration keeps capital cycling quickly. Platform reliability score is soft, so sizing discipline matters more.
Why it stands out
Main watchout
Portfolio fit
Overview
Investment memo
Primary narrative, underwriting frame, and the fastest route to a decision-quality read.
Delivering science-backed nutrition and hydration solutions for every community. Business has completed 100% repayment of the first campaign on time.
Decision summary
Why it stands out
Main watchout
Portfolio fit
Reinvestment fit
Decision summary
Core facts
Commercial terms
The core commercial terms that define ticket size, term, and payout expectations.
Funding target
Minimum investment
Expected total return
Duration
Payout type
Estimated maturity
Source URL
Provenance
Source status and provenance
Freshness, operator posture, and source health signals that affect trust and planning.
Research posture
Control state
Last seen
Raw source summarySecondary
{
"riskGrade": "B",
"fundRaised": 0,
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"shortIntro": "Delivering science-backed nutrition and hydration solutions for every community. ",
"riskDetails": [
{
"text": "Supply Chain Disruptions:: Changes in food, beverage, or health product regulations could impact the efficient operations or can slow down the sales which will ultimately impact the profitability of the business. 📌Wellspring Bangladesh Limited's strategy: To address this challenge efficiently, the business outsources its production process. Managing production in-house would require significant resources, whereas outsourcing allows the business to focus on quality control, inventory management, and operational efficiency. The business maintains a two-month buffer stock and keeps alternative manufacturers in the pipeline to mitigate any unforeseen disruptions./li> Regulatory and Compliance Risks: Changes in food, beverage, or health product regulations could impact the efficient operations or can slow down the sales which will ultimately impact the profitability of the business. 📌Wellspring Bangladesh Limited’s strategy: Its Managing Director Mohammed Rashed has extensive experience in marketing and building consumer brands and has worked with several FMCGs and other MNCs. This experience has enabled him to establish strong market connections and gain in-depth knowledge of relevant regulations, allowing the business to prepare forward-looking projections and proactively address uncertain situations. Moreover, the business develops its products using science-backed recipes, which strengthens brand positioning in the market. Market Acceptance & Competition: Low adoption in target communities or competition from established brands could limit growth. 📌Wellspring Bangladesh Limited’s strategy: The business appoints a Sales Representative (SR) for each territory and conducts comprehensive training programs to ensure they communicate the product’s key benefits effectively to retailers. This on-field promotion drives initial purchases, and the product’s quality fosters repeat buying. Through this dealership-led model, the business steadily grows its market share. Distribution Challenges in Rural Areas: Poor infrastructure and logistical barriers could limit product reach in remote communities. 📌Wellspring Bangladesh Limited’s strategy: The business operates through both a distributor-led model and direct B2B sales. While expanding its rural market reach through the distributor model, the business has also formed partnerships with several B2B consumer goods platforms, including Aroggo, Pandamart, Apon Family Mart, Waffle Time, Fulkoli Food Products, and multiple garment industries, to drive bulk sales.",
"type": "Business Assessment"
},
{
"text": "biniyog.io has done in-house analyses of the projected returns of the business and they are expected to be able to repay on time, if not hugely impacted by macroeconomic issues.",
"type": "Payment Delay"
},
{
"text": "biniyog.io will buy the products on behalf of investors first and secure ownership. The products will then be handed over to Wellspring Bangladesh Limited within a very short time frame. Wellspring Bangladesh Limited would have the right to reject the products due to quality etc. The risk is expected to be minimal since Wellspring Bangladesh Limited themselves will be choosing the items before biniyog.io buys them. This is a necessary risk to ensure Shariah compliance of the transaction.",
"type": "Possession of assets"
},
{
"text": "Wellspring Bangladesh Limited will share a security cheque with biniyog.io. Moreover, two guarantors along with security cheques will be introduced in the contract to add an extra layer of security for the investors.",
"type": "Security"
}
],
"businessName": "Wellspring Bangladesh Limited",
"contractType": "MURABAHA",
"projectFocus": "FMCG",
"fundingTarget": 2000000,
"fundProcessing": 10000,
"projectedROIMax": 5.1667,
"projectedROIMin": 5.1667,
"ownerDetailsText": "Written by Business Mohammed Rashed is the Managing Director of Wellspring Bangladesh Limited and brings over 20 years of experience in the FMCG sector, social enterprises, and multinational corporations. He has worked extensively in both local and international markets, focusing on building practical, scalable, and sustainable consumer businesses. Since founding Wellspring in 2024, he has led the company’s efforts to provide affordable clean water and nutrition, establish a capable team, and achieve consistent early sales growth. Before Wellspring, Rashed served as Co-founder and CEO of Folia Water Global Inc (USA), where he helped transition the company from material science to consumer products and expanded its international operations with support from investors such as Unilever Global Innovation, UKAID, and USAID. He has also held senior leadership roles at Folia Materials Inc, BRAC Social Enterprises, and Navana Group, overseeing operations, marketing, and product launches while driving business growth and profitability. Rashed’s approach balances commercial discipline with social impact, focusing on accessibility and quality in essential health solutions. His work has been recognized globally, including awards from TRANSFORM Global and SANAKALP, and he has participated in initiatives such as the Clinton Global Initiative and the Stockholm Water Initiative. At Wellspring, he continues to focus on expanding reach, empowering local entrepreneurs, and delivering practical solutions to improve nutrition and hydration for communities across Bangladesh.",
"maximumInvestment": 600000,
"minimumInvestment": 5000,
"campaignRepayments": [
{
"status": "SCHEDULED",
"expectedDate": "2026-09-27T17:30:00.000Z",
"instalmentNumber": 1,
"minExpectedAmount": 1051667
},
{
"status": "SCHEDULED",
"expectedDate": "2026-10-27T17:30:00.000Z",
"instalmentNumber": 2,
"minExpectedAmount": 1051667
}
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"detailPageVerified": true,
"shariahDetailsText": "Underlying Contracts Investors appoint biniyog.io as an agent to deal on their behalf (Wakalah) and invest into the business through buy and sale of assets under a fixed return (Bai Muajjal) agreement. Approval from Scholars biniyog.io‘s Shariah advisors have approved the basis and application of this Bai-Muajjal contract",
"businessDetailsText": "Value Propositions The Managing Director has vast experience in launching consumer goods and FMCG distribution. Sourcing science backed quality goods with lower supply chain challenges by outsourcing its manufacturing process. Generating revenue through both Distributor led model and B2B sales including Aroggo, Pandamart, Apon Family Mart, Waffle Time, Fulkoli Food Products, and multiple garment industries. Expanding distribution channel through dealer model across different districts of Bangladesh. E;g; Dhaka, Noakhali, Natore, Sylhet. Introduction to the Business Written by Business Wellspring Global is a mission-driven wellness company expanding its impact from water purification to affordable nutrition and hydration solutions. Our goal is to bridge the gap between clean water, proper nutrition, and everyday vitality for underserved communities. We deliver science-backed, high-quality products at accessible prices, including powder fruit juices, saline, and nutrition-rich chocolates under the brand name Twisty, Nutrilite, Saline⁺ etc. Wellspring addresses critical challenges in Bangladesh such as malnutrition, dehydration, and limited access to health-focused products. We focus particularly on low- and middle-income families who lack affordable wellness alternatives. Through a combination of conventional distribution channels and advanced automated sales platforms, we ensure wide and efficient reach. Our community-driven model empowers local entrepreneurs to distribute essential products. By strengthening access to nutrition and hydration, Wellspring Global supports healthier, more productive lives. The business is currently seeking funds to meet growing market demand for Twisty powder fruit drinks and Saline⁺ targeting the upcoming summer season and Ramadan. Business has completed 100% repayment of the first campaign on time. Office Address: House 40 - Apt F1, Road 7B, Block H, Banani Dhaka 1212. Explore: Website FAQ: 💡 Is the business Shariah-compliant? The business model (selling fortified nutritious products) is Shariah-compliant However, according to our Shariah Advisors, biniyog.io and the investors will NOT be liable if the day-to-day operations of the business are not fully Shariah-compliant. This is because investors will be going into a Bai’ Muajjal (sale contract), not profit-sharing or partnership. Please find contract details in the “Contract” section below. 💡 Is there any investment risk involved? Investments have risks by definition, especially if they are halal. Please find possible risk details for this campaign in the “Risk” section below.",
"contractDetailsText": "Duration of Investment The investment is for a period of 4 months, from June 2026 to October 2026. Projected ROI (Return on Investment) Projected ROI: 5.17% Projected ROI (annualized): 15.5% Example: If an investor invests BDT 100,000, is expected to make a profit of 5,167 BDT over the mentioned period; biniyog.io will charge a 0.47% success fee on the repayment amount meaning 500 BDT will be deducted as the success fee. This means investors will be keeping 5,167 BDT as net profit. The net ROI for the investors will be 5.17% over the mentioned period (15.5% annualized) after deducting biniyog.io’s success fee. Contract Condition Investors will go into a Bai Muajjal agreement (sale contract) with Wellspring Bangladesh Limited to purchase Twist fruit drinks and Saline+. It will be a “buy-and-sell” process where investors will first buy products through biniyog.io. Wellspring Bangladesh Limited will then buy those items from investors on credit and pay the amount over 4 months. biniyog.io will act as an agent for the investors and buy the products, take necessary ownership and risk of asset possession on their behalf, and then sell to Wellspring Bangladesh Limited. biniyog.io has proposed a price to Wellspring Bangladesh Limited for the products after considering a minimum 5.67% profit on the actual cost of product procurement and Wellspring Bangladesh Limited has agreed to it. Investors will be getting a net of 5.17% profit after deducting biniyog.io's success fee on investor profit. Investors can expect to get their returns in a single installment over 4 months. 🗓️ 100% by October’ 2026 বিনিয়োগের সময়কাল এই বিনিয়োগটি ৪ মাসের জন্য, অর্থাৎ জুন ২০২৬ থেকে অক্টোবর ২০২৬ পর্যন্ত। প্রত্যাশিত ROI (বিনিয়োগের উপর রিটার্ন) প্রত্যাশিত বিনিয়োগ ফেরত: ৫.১৭% প্রত্যাশিত বিনিয়োগ ফেরত (বার্ষিক): ১৫.৫% উদাহরণ: যদি কোনো বিনিয়োগকারী ১,০০,০০০ টাকা বিনিয়োগ করেন এবং উল্লিখিত সময়কালে ৫,১৬৭ টাকা লাভ করার প্রত্যাশা করেন; তাহলে biniyog.io পরিশোধিত অর্থের উপর ০.৪৭% সাকসেস ফি ধার্য করবে, অর্থাৎ সাকসেস ফি হিসাবে ৫০০ টাকা কেটে নেওয়া হবে। এর মানে হলো, বিনিয়োগকারীরা নিট লাভ হিসাবে ৫,১৬৭ টাকা রাখবেন। biniyog.io-এর সাকসেস ফি বাদ দেওয়ার পর, উল্লিখিত সময়কালে বিনিয়োগকারীদের নিট ROI হবে ৫.১৭% (বার্ষিক ১৫.৫%)। চুক্তির শর্ত বিনিয়োগকারীরা টুইস্ট ফ্রুট ড্রিংকস এবং স্যালাইন+ ক্রয় করার জন্য ওয়েলস্প্রিং বাংলাদেশ লিমিটেডের সাথে একটি বাই মুয়াজ্জাল চুক্তিতে (বিক্রয় চুক্তি) স্বাক্ষর করবেন। এটি একটি \"ক্রয়-বিক্রয়\" প্রক্রিয়া হবে, যেখানে বিনিয়োগকারীরা প্রথমে biniyog.io-এর মাধ্যমে পণ্য ক্রয় করবেন। এরপর ওয়েলস্প্রিং বাংলাদেশ লিমিটেড বিনিয়োগকারীদের কাছ থেকে বাকিতে সেই পণ্যগুলো ক্রয় করবে এবং ৪ মাসের মধ্যে অর্থ পরিশোধ করবে। biniyog.io বিনিয়োগকারীদের এজেন্ট হিসেবে কাজ করবে এবং তাদের পক্ষে পণ্যগুলো ক্রয় করে, সম্পদের দখল সংক্রান্ত প্রয়োজনীয় মালিকানা ও ঝুঁকি গ্রহণ করবে এবং তারপর ওয়েলস্প্রিং বাংলাদেশ লিমিটেডের কাছে তা বিক্রি করবে। biniyog.io পণ্য সংগ্রহের প্রকৃত খরচের উপর ন্যূনতম ৫.৬৭% মুনাফা বিবেচনা করে ওয়েলস্প্রিং বাংলাদেশ লিমিটেডকে পণ্যগুলোর জন্য একটি মূল্য প্রস্তাব করেছে এবং ওয়েলস্প্রিং বাংলাদেশ লিমিটেড তাতে সম্মত হয়েছে। বিনিয়োগকারীদের মুনাফার উপর biniyog.io-এর সাকসেস ফি বাদ দেওয়ার পর বিনিয়োগকারীরা নিট ৫.১৭% মুনাফা পাবেন। বিনিয়োগকারীরা ৪ মাসের মধ্যে এককালীন কিস্তিতে তাদের রিটার্ন পাওয়ার আশা করতে পারেন। ২০২৬ সালের অক্টোবরের মধ্যে ১০০%",
"fundUtilizationScope": {
"bn": "দ্রুত ভোগ্য পণ্য (FMCG)",
"en": "FMCG items"
},
"protectionPoolChargeFee": [],
"previousRepaymentHistorySummary": "Business has completed 100% repayment of the first campaign on time."
}