{
  "riskGrade": "B+",
  "fundRaised": 484351,
  "highlights": [
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    "https://byiocdn.sgp1.cdn.digitaloceanspaces.com/public_web/contract_type_intro/Murabaha/4.jpg",
    "https://byiocdn.sgp1.cdn.digitaloceanspaces.com/public_web/contract_type_intro/Murabaha/5.jpg",
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  ],
  "shortIntro": "Generating revenue from both online and offline channels.",
  "riskDetails": [
    {
      "text": "Not Getting Expected Volume and Quality of Products: The business has to procure products from multiple sources. Sometimes, the required quality or volume of products becomes unavailable that might result in a significant decrease in revenue of the business. 📌Mesmerizee’s Strategy: The business owner has a good level of networking with multiple levels of suppliers. Also, the business has recently expanded their supplier network which has enabled them to tackle the sudden supply shortages. Additionally, the business is planning to purchase products in bulk to avoid any sudden stock-out situation. Intense Competition: Export oriented shoes have good demand in the domestic market, and recently many online marketplaces have onboarded several sellers of export oriented footwear products. Especially, there are many online sellers operating their business through E-commerce nowadays just the same as Mesmerize. Customers get numerous options while choosing and buying shoes. 📌Mesmerizee’s Strategy: The business is on constant look out for sourcing unique and attractive products for offering it to the customers. Moreover, the business has already acquired a good customer base through E-commerce who also help increase the sales by “word of mouth” channel. The business also uses a planned Facebook boosting method for hitting the expected level of revenue from E-commerce sales. Inflation: Any increase in the price of raw materials would have an effect on selling prices to local buyers, possibly resulting in a decrease in sales volume. 📌Mesmerizee’s Strategy: The business is planning to make some bulk purchases with the funding. This step is expected to mitigate the price hike issue of products to a tolerable level. Dependency on online marketing: The business is heavily dependent on online marketing (Facebook ads, boosting, etc.). Maintaining such heavy dependence can become a notable issue for the business in case there is any major policy change by Meta, server down issue, etc. 📌Mesmerizee’s Strategy: This is an inherent risk for any e-commerce businesses. However, Mesmerizee has started taking professional consultancy on improving their website, Facebook page, quality and performance of their contents, etc. This has significantly helped them to increase their sales volume recently. Moreover, they are working on increasing their on-site sales as well by increasing their brand recognition in the adjacent areas through online and offline. This might help them to decrease their over-reliance on online marketing by a small margin.",
      "type": "Business Assessment"
    },
    {
      "text": "biniyog.io has done in-house analyses of the projected returns of the business and they are expected to be able to repay on time, if not hugely impacted by macroeconomic issues.",
      "type": "Payment Delay"
    },
    {
      "text": "biniyog.io will buy the products on behalf of investors first and secure ownership. The products will then be handed over to Mesmerizee within a very short time frame. Mesmerizee would have the right to reject the products due to quality etc. The risk is expected to be minimal since Mesmerizee themselves will be choosing the items before biniyog.io buys them. This is a necessary risk to ensure Shariah compliance of the transaction.",
      "type": "Possession of assets"
    },
    {
      "text": "Mesmerizee will share installment cheques with biniyog.io. Additionally, a security cheque will be kept from the business owner. A guarantor will also be introduced to the contract to add an extra layer of security for the investors.",
      "type": "Security"
    }
  ],
  "businessName": "Mesmerizee",
  "contractType": "MURABAHA",
  "projectFocus": "Footwear trading",
  "fundingTarget": 1000000,
  "fundProcessing": 128618,
  "projectedROIMax": 12.74925148289109,
  "projectedROIMin": 12.74925148289109,
  "ownerDetailsText": "Written by the business Mr. Romen Rayhan is the owner of Mesmerizee. He has completed his bachelor's and Master's in statistics from Jahangirnagar University, Savar. After completing his studies, he started an organic food business which is currently simultaneously running along with the footwear business. Mr. Rayhan is directly connected with product sourcing and marketing of Mesmerizee. He mostly spends his day by trying to connect with new suppliers and potential customers. He also actively works on content creation for the products, content management, etc.",
  "maximumInvestment": 500000,
  "minimumInvestment": 5000,
  "campaignRepayments": [
    {
      "status": "SCHEDULED",
      "expectedDate": "2027-02-19T17:30:00.000Z",
      "instalmentNumber": 1,
      "minExpectedAmount": 392000
    },
    {
      "status": "SCHEDULED",
      "expectedDate": "2027-03-19T17:30:00.000Z",
      "instalmentNumber": 2,
      "minExpectedAmount": 392000
    },
    {
      "status": "SCHEDULED",
      "expectedDate": "2027-04-19T17:30:00.000Z",
      "instalmentNumber": 3,
      "minExpectedAmount": 336000
    }
  ],
  "detailPageVerified": true,
  "shariahDetailsText": "Underlying Contracts Investors appoint biniyog.io as an agent to deal on their behalf (Wakalah) and invest into the business through buy and sale of assets under an advanced buy-and-sell (Bai’ Murabaha) agreement. Approval from Scholars biniyog.io‘s Shariah advisors have approved the basis and application of this Bai’ Murabaha contract.",
  "businessDetailsText": "Value Propositions Having both an E-commerce sales channel and one brick-and-mortar store at Savar. Wide-range of supplier connections. Strong online presence. Owner with notable experience in the industry. Introduction to the Business Mesmerizee is a footwear trading business that supplies quality men's footwear all over the country through their retail channel. Mr. Rayhan, owner of Mesmerizee, started his journey of footwear business in 2021. Facebook and e-commerce platforms were used to reach the targeted customers. The business grew gradually from there on and revenue started generating from both online and offline sales. The business currently has a showroom and a warehouse. Online sales are generated by their Facebook page and website. The business is currently focused on the retail channel. Being located close to the Jahangirnagar University has enabled the business to acquire customers quite easily. The local demand drives significant offline sales. The business procures the products from wholesalers, agents and manufacturers. But the business often struggles to source products from a diversified base of suppliers mainly because of shortages of funds. Moreover, the recent revenue of the business has increased notably. Having enough funds will enable the business to make better profit margins and increase their revenue further. Additionally, their sales go up during the Eid and winter season. They need funds to cater to the spiked demand during the mentioned seasons as well. The business made on time repayments for their first 2 campaigns. Around 79% of the repayment of their 3rd campaign was made on time. However, they made one notably late repayment in their last installment of their 3rd campaign due to some operational challenges, sales getting dropped abnormally low due to macroeconomic situation and some policy change by Meta (which has impacted many online-based businesses). They are expected to make repayments of their 4th campaign as per schedule of which they have already completed 25% repayment. Address: Islamnagar (beside Jahangirnagar University), Opposite of Arabian Coffee house, Pathalia UP, Savar, Dhaka. Explore: Facebook | Website FAQ: 💡 Is the business Shariah-compliant? The business model (selling shoes) is Shariah-compliant. However, according to our Shariah Advisors, biniyog.io and the investors will NOT be liable if the day-to-day operations of the business are not fully Shariah-compliant. This is because investors will be going into a Bai Muajjal (sale contract), not profit-sharing or partnership. Please find contract details in the “Contract” section below. 💡 Is there any investment risk involved? Investments have risks by definition, especially if they are halal. Please find possible risk details for this campaign in the “Risk” section below.",
  "contractDetailsText": "Duration of Investment The investment is for a period of up to 9.5 months, expected from July 2026 to the beginning of May 2027. If everything goes smoothly, it may be completed as early as 9 months, by the end of April 2027. Projected ROI (Return on Investment) Projected Return on Investment (ROI): 16% biniyog will charge a 1.97% success fee on the repayment amount. Example: If an investor invests BDT 100k, is expected to make a profit of 14250 in the mentioned duration; biniyog.io will charge a 1.97% success fee on the repayment amount meaning 2250 will be deducted as the success fee. This means investors will be keeping 12000 as net profit. The net ROI of the investors will be 12.00% after deducting biniyog.io’s success fee. Contract Condition Investors will go into a Murabaha agreement (sale contract) with Mesmerizee for purchasing different types of shoes in bulk. It will be a “buy-and-sell” process where investors will first buy products through biniyog.io. Mesmerizee will then buy those items from investors on credit and repay the amount within the mentioned duration. biniyog.io will act as an agent for the investors and buy the products, take necessary ownership and risk of asset possession on their behalf, and then sell to Mesmerizee. biniyog.io has proposed a price to Mesmerizee for the products after considering a minimum 14.25% profit on actual cost of product procurement. Mesmerizee has agreed to it. Investors will be getting a net of 12% actual ROI after deducting biniyog.io’s service charge from investor profit. Investors can expect to get their returns in the following structure: 🗓️ 100% in beginning of May’ 2027 বিনিয়োগের সময়কাল এই বিনিয়োগটি সর্বোচ্চ সাড়ে ৯ মাসের জন্য করা হয়েছে, যা জুলাই ২০২৬ থেকে মে ২০২৭-এর শুরু পর্যন্ত চলবে বলে আশা করা হচ্ছে। সবকিছু ঠিকঠাক চললে, এটি ৯ মাসের মধ্যেই, অর্থাৎ এপ্রিল ২০২৭-এর শেষে সম্পন্ন হতে পারে। প্রত্যাশিত ROI (বিনিয়োগের উপর রিটার্ন) বিনিয়োগের প্রত্যাশিত রিটার্ন (ROI): ১৬% বিনিয়োগ পরিশোধিত অর্থের উপর ১.৯৬% সফলতা ফি ধার্য করবে। উদাহরণ: যদি কোনো বিনিয়োগকারী ১ লক্ষ টাকা বিনিয়োগ করেন এবং উল্লিখিত সময়কালে ১৪২৫০ টাকা লাভ করার প্রত্যাশা করেন; তাহলে biniyog.io পরিশোধিত অর্থের উপর ১.৯৬% সাকসেস ফি ধার্য করবে, অর্থাৎ সাকসেস ফি হিসাবে ২২৫০ টাকা কেটে নেওয়া হবে। এর মানে হলো, বিনিয়োগকারীরা নিট লাভ হিসাবে ১২০০০ টাকা রাখবেন। biniyog.io-এর সাকসেস ফি বাদ দেওয়ার পর বিনিয়োগকারীদের নিট ROI হবে ১২.০০%। চুক্তির শর্ত বিনিয়োগকারীরা পাইকারি হারে বিভিন্ন ধরনের জুতা কেনার জন্য মেসমেরিজির সাথে একটি মুরাবাহা চুক্তি (বিক্রয় চুক্তি) করবেন। এটি একটি \"ক্রয়-বিক্রয়\" প্রক্রিয়া হবে, যেখানে বিনিয়োগকারীরা প্রথমে biniyog.io-এর মাধ্যমে পণ্য কিনবেন। এরপর Mesmerizee বিনিয়োগকারীদের কাছ থেকে বাকিতে সেই পণ্যগুলো কিনবে এবং উল্লিখিত সময়সীমার মধ্যে অর্থ পরিশোধ করবে। biniyog.io বিনিয়োগকারীদের এজেন্ট হিসেবে কাজ করবে এবং পণ্যগুলো ক্রয় করবে, তাদের পক্ষ থেকে সম্পদের প্রয়োজনীয় মালিকানা ও দখলের ঝুঁকি গ্রহণ করবে এবং তারপর Mesmerizee-এর কাছে তা বিক্রি করবে। biniyog.io পণ্য সংগ্রহের প্রকৃত খরচের উপর ন্যূনতম ১৪.২৫% মুনাফা বিবেচনা করে Mesmerizee-কে পণ্যগুলোর জন্য একটি মূল্য প্রস্তাব করেছে। Mesmerizee এতে সম্মত হয়েছে। বিনিয়োগকারীরা তাদের মুনাফা থেকে biniyog.io-এর সার্ভিস চার্জ বাদ দেওয়ার পর নিট ১২% প্রকৃত ROI (বিনিয়োগের উপর রিটার্ন) পাবেন। বিনিয়োগকারীরা নিম্নলিখিত কাঠামোতে তাদের রিটার্ন পাওয়ার আশা করতে পারেন: 🗓️ ১০০%মে মাসের শুরুতে২০২৭",
  "fundUtilizationScope": {
    "bn": "জুতা এবং স্যান্ডেলজাতীয় আইটেম",
    "en": "Footwear Items"
  },
  "protectionPoolChargeFee": [
    {
      "startingFrom": 5000,
      "protectionPoolFeeRate": 1
    },
    {
      "startingFrom": 100000,
      "protectionPoolFeeRate": 1.5
    }
  ],
  "previousRepaymentHistorySummary": "The business made on time repayments for their first 2 campaigns. However, they made one notably late repayment in their last installment of their 3rd campaign. Around 79% of the 3rd campaign repayments were made on time. "
}