{
  "riskGrade": "B+",
  "fundRaised": 236154,
  "highlights": [
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  "shortIntro": "Serving beauty enthusiasts with authentic products from 200+ global brands since 2018.",
  "riskDetails": [
    {
      "text": "Supply Chain Disruptions: Dependence on a limited number of suppliers might disrupt the supply chain, which in turn may affect the ability to cope with the demand. Besides that, volatility in the prices of raw materials and the exchange rate of dollars may impact profit margins. 📌Elegance’s Strategy: The business is collecting products from multiple authorized distributors of different brands. They have a good connection with the supply chain. As the business is selling premium products, a rise in the products will allow the business to increase the price of final products. Market Competition: The Bangladesh skincare and beauty industry is highly competitive, with numerous online retailers, wholesalers, and social-commerce businesses. Intense competition may lead to price pressure and reduced profit margins. 📌Elegance’s Strategy: Elegance has established a strong online presence through its website, app, and social media channels, supported by a substantial customer following. The business continuously maintains a wide range of high-demand and quality products to retain customers and strengthen its market position. Currently, the business offers products from 200+ brands, allowing it to cater to a broad customer base with varying preferences and budgets. Economic Downturns: Economic instability or reduced consumer purchasing power may negatively affect demand for skincare, cosmetics, and other beauty products, particularly for premium and non-essential products. 📌Elegance’s Strategy: Elegance primarily targets middle- to upper-income customers who have relatively higher purchasing power and recurring demand for skincare and personal-care products. Furthermore, the business offers products across different price points, allowing it to serve customers with varying budgets while maintaining competitive margins. Product Safety: The sale of skincare and cosmetic products carries risks related to counterfeit products, improper storage, allergic reactions, skin irritation, or adverse effects. Such incidents could result in customer complaints, reputational damage, product returns, or financial losses. 📌Elegance’s Strategy: The business focuses on sourcing original products through authorized distributors and conducts product checks before stocking them. In addition, Elegance has a team of skin specialists whom customers can consult free of charge to understand which products may be suitable for their skin type and requirements. Inventory & Expiry Risk: As the business maintains a large variety of imported skincare and beauty products, slow-moving products may remain in inventory for extended periods, increasing the risk of expiry, obsolescence, or capital being locked in inventory. 📌Elegance’s Strategy: The business maintains a dedicated inventory management team that monitors stock levels and product movement. Procurement is focused on products with established demand, while inventory is regularly monitored to ensure products are sold within their shelf life. The growing wholesale segment also provides an additional sales channel through which inventory can be moved at a higher volume.",
      "type": "Business Assessment"
    },
    {
      "text": "biniyog.io has done in-house analyses of the projected returns of the business and they are expected to be able to repay on time unless one of the above mentioned risks plays a significant part.",
      "type": "Payment Delay"
    },
    {
      "text": "biniyog.io will buy the products on behalf of investors first and secure ownership. The products will then be handed over to Elegance within a very short time frame. Elegance would have the right to reject the product due to quality and other order specifications. The risk is expected to be minimal since Elegance will choose the items before biniyog.io buys them. This is a necessary risk to ensure Shariah compliance of the transaction.",
      "type": "Possession of assets"
    },
    {
      "text": "Elegance will share installment cheques with biniyog.io. A guarantee security cheque will also be kept from the business owner. Additionally, the business will introduce two guarantors along with security cheques in the contract for adding an extra layer of security.",
      "type": "Security"
    }
  ],
  "businessName": "Elegance",
  "contractType": "MURABAHA",
  "projectFocus": "Skincare",
  "fundingTarget": 2400000,
  "fundProcessing": 80000,
  "projectedROIMax": 18,
  "projectedROIMin": 18,
  "ownerDetailsText": "Written by the business My name is Mayenuddin Moh. Sumon, and I hold a postgraduate degree from the National University. Before founding Elegance & Oporajita, I gained over 10 years of professional experience in marketing and e-commerce, developing strong expertise in business development, customer engagement, and market expansion. As the Proprietor, Founder & CEO of Elegance & Oporajita, I currently oversee the company’s day-to-day operations, wholesale expansion, and strategic growth. My long-term vision is to establish Elegance & Oporajita as one of the most trusted beauty brands in Bangladesh while expanding its wholesale and retail presence nationwide.",
  "maximumInvestment": 900000,
  "minimumInvestment": 5000,
  "campaignRepayments": [
    {
      "status": "SCHEDULED",
      "expectedDate": "2027-01-21T11:30:00.000Z",
      "instalmentNumber": 1,
      "minExpectedAmount": 105300
    },
    {
      "status": "SCHEDULED",
      "expectedDate": "2027-02-21T11:30:00.000Z",
      "instalmentNumber": 2,
      "minExpectedAmount": 105300
    },
    {
      "status": "SCHEDULED",
      "expectedDate": "2027-03-21T11:30:00.000Z",
      "instalmentNumber": 3,
      "minExpectedAmount": 105300
    },
    {
      "status": "SCHEDULED",
      "expectedDate": "2027-04-21T11:30:00.000Z",
      "instalmentNumber": 4,
      "minExpectedAmount": 105300
    },
    {
      "status": "SCHEDULED",
      "expectedDate": "2027-05-21T11:30:00.000Z",
      "instalmentNumber": 5,
      "minExpectedAmount": 210600
    },
    {
      "status": "SCHEDULED",
      "expectedDate": "2027-06-21T11:30:00.000Z",
      "instalmentNumber": 6,
      "minExpectedAmount": 210600
    },
    {
      "status": "SCHEDULED",
      "expectedDate": "2027-07-21T11:30:00.000Z",
      "instalmentNumber": 7,
      "minExpectedAmount": 210600
    },
    {
      "status": "SCHEDULED",
      "expectedDate": "2027-08-21T11:30:00.000Z",
      "instalmentNumber": 8,
      "minExpectedAmount": 210600
    },
    {
      "status": "SCHEDULED",
      "expectedDate": "2027-09-21T11:30:00.000Z",
      "instalmentNumber": 9,
      "minExpectedAmount": 421200
    },
    {
      "status": "SCHEDULED",
      "expectedDate": "2027-10-21T11:30:00.000Z",
      "instalmentNumber": 10,
      "minExpectedAmount": 421200
    }
  ],
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  "shariahDetailsText": "Underlying Contracts Investors appoint biniyog.io as an agent to deal on their behalf (Wakalah) and invest into the business through buy and sale of assets under an advanced buy-and-sell (Bai’Muajjal) agreement. Approval from Scholars biniyog.io‘s Shariah advisors have approved the basis and application of this Bai’ Muajjal contract.",
  "businessDetailsText": "Value Propositions Serving a large customer base through both online and wholesale segments. Has strong distribution channels and logistic partners. Offers a broad selection across skincare, hair care, makeup, personal care, K-Beauty, J-Beauty, and other beauty categories, allowing both retail customers and wholesale buyers to source multiple products from one platform. Operating since 2018, the business has developed experience in the Bangladesh beauty and cosmetics market. Introduction to the Business Written by the business Elegance is a Health & Beauty Care retail & Wholesale brand that provides Authentic, Imported Skin Care Products to our customers. We started our journey in October 2018 with the goal of delivering premium quality products at affordable prices. The business initially generated revenue primarily through direct-to-consumer online sales during the COVID-19 period. Since then, it has successfully expanded into the wholesale segment, which is currently experiencing rapid growth. To capitalize on this growing demand, the business is seeking funding to scale its wholesale inventory, strengthen product availability, and support further business expansion. Office & Showroom: House: 95, Road: 9/A, Dhanmondi, Dhaka, Bangladesh, 1209. Explore: Website | Facebook FAQ: 💡 Is the business Shariah-compliant? The business model (selling skincare and products) is Shariah-compliant. However, according to our Shariah Advisors, biniyog.io and the investors will NOT be liable if the day-to-day operations of the business are not fully Shariah-compliant. This is because investors will be going into a Bai’Muajjal (sale contract), not profit-sharing or partnership. Please find contract details in the “Contract” section below. 💡 Is there any investment risk involved? Investments have risks by definition, especially if they are halal. Please find possible risk details for this campaign in the “Risk” section below.",
  "contractDetailsText": "Duration of Investment The investment is for a period of 12 months, from October 2026 to October 2027. Projected ROI (Return on Investment) Projected Return on Investment (ROI): 17% If an investor invests BDT 100,000, is expected to make a profit of BDT 18,000 in the mentioned duration; biniyog.io will charge a 0.85% success fee on the repayment amount meaning BDT 1,000 will be deducted as the success fee. This means investors will be keeping BDT 17,000 as net profit. The net ROI of the investors will be 17% after deducting biniyog.io’s success fee. Contract Condition Investors will go into a Bai’Muajjal agreement (sale contract) with Elegance for purchasing skincare and makeup products. It will be a “buy-and-sell” process where investors will first buy the products through biniyog.io. Elegance will then buy those items from investors on credit and pay the amount after 12 months. biniyog.io will act as an agent for the investors and buy the products, take necessary ownership and risk of asset possession on their behalf, and then sell to Elegance. biniyog.io has proposed a price to Elegance for the products after considering a minimum 18% profit on the actual cost of product procurement. Elegance has agreed to it. Investors will be getting a net of 17% profit after deducting biniyog.io’s success fee on investor profit. Investors can expect to get their returns over the mentioned period in the following structure: 🗓️ 10% by April’ 2027 🗓️ 20% by July’ 2027 🗓️ 70% by October’ 2027 বিনিয়োগের সময়কাল এই বিনিয়োগটি অক্টোবর ২০২৬ থেকে অক্টোবর ২০২৭ পর্যন্ত ১২ মাসের জন্য করা হয়েছে। প্রত্যাশিত ROI (বিনিয়োগের উপর রিটার্ন) বিনিয়োগ থেকে প্রত্যাশিত আয় (ROI): ১৭% যদি কোনো বিনিয়োগকারী ১,০০,০০০ টাকা বিনিয়োগ করেন এবং উল্লিখিত মেয়াদে ১৮,০০০ টাকা লাভ করার প্রত্যাশা করেন, তবে biniyog.io পরিশোধিত অর্থের উপর ০.৮৫% সাকসেস ফি ধার্য করবে, অর্থাৎ সাকসেস ফি হিসাবে ১,০০০ টাকা কেটে নেওয়া হবে। এর মানে হলো, বিনিয়োগকারীরা নিট লাভ হিসাবে ১৭,০০০ টাকা রাখতে পারবেন। biniyog.io-এর সাকসেস ফি বাদ দেওয়ার পর বিনিয়োগকারীদের নিট ROI হবে ১৭%। চুক্তির শর্ত বিনিয়োগকারীরা স্কিনকেয়ার ও মেকআপ পণ্য ক্রয়ের জন্য এলিগেন্স-এর সাথে একটি বাই মুয়াজ্জাল চুক্তি (বিক্রয় চুক্তি) করবেন।. এটি একটি \"ক্রয়-বিক্রয়\" প্রক্রিয়া হবে যেখানে বিনিয়োগকারীরা প্রথমে পণ্যগুলি ক্রয় করবে biniyog.io. এলিগেন্সএরপর বিনিয়োগকারীদের কাছ থেকে বাকিতে সেই পণ্যগুলো ক্রয় করা হবে এবং ১২ মাস পর মূল্য পরিশোধ করা হবে। biniyog.ioবিনিয়োগকারীদের প্রতিনিধি হিসেবে কাজ করবে এবং পণ্যগুলো ক্রয় করবে, তাদের পক্ষে সম্পদের প্রয়োজনীয় মালিকানা ও দখলের ঝুঁকি গ্রহণ করবে, এবং তারপর বিক্রি করবে। এলিগেন্স. biniyog.ioএকটি মূল্য প্রস্তাব করেছে পণ্য সংগ্রহের প্রকৃত খরচের উপর ন্যূনতম ১৮% মুনাফা বিবেচনা করার পর পণ্যগুলোর জন্য। এলিগেন্সএতে সম্মত হয়েছে। বিনিয়োগকারীরা পাবেন ১৭% মুনাফা biniyog.io’sবিনিয়োগকারীর লাভের উপর সাফল্য ফি বাদ দেওয়ার পরে। বিনিয়োগকারীরা উল্লিখিত সময়কালে নিম্নলিখিত কাঠামোতে তাদের রিটার্ন পাওয়ার আশা করতে পারেন: ২০২৭ সালের এপ্রিলের মধ্যে ১০% ২০২৭ সালের জুলাইয়ের মধ্যে ২০% ২০২৭ সালের অক্টোবরের মধ্যে ৭০%",
  "fundUtilizationScope": {
    "bn": "ত্বকের যত্নের পণ্য কিনুন",
    "en": "buy Skincare items"
  },
  "protectionPoolChargeFee": [
    {
      "startingFrom": 4400,
      "protectionPoolFeeRate": 1
    },
    {
      "startingFrom": 100000,
      "protectionPoolFeeRate": 1.5
    }
  ],
  "previousRepaymentHistorySummary": null
}