{
  "riskGrade": "A",
  "fundRaised": 860366,
  "highlights": [
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    "https://byiocdn.sgp1.cdn.digitaloceanspaces.com/Apon_Wellbeing_Ltd./Apon_Shop-2.jpg",
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    "https://byiocdn.sgp1.cdn.digitaloceanspaces.com/public_web/contract_type_intro/Musharaka/2.jpg",
    "https://byiocdn.sgp1.cdn.digitaloceanspaces.com/public_web/contract_type_intro/Musharaka/3.jpg",
    "https://byiocdn.sgp1.cdn.digitaloceanspaces.com/public_web/contract_type_intro/Musharaka/4.jpg",
    "https://byiocdn.sgp1.cdn.digitaloceanspaces.com/public_web/contract_type_intro/Musharaka/5.jpg",
    "https://byiocdn.sgp1.cdn.digitaloceanspaces.com/public_web/contract_type_intro/Musharaka/6.jpg",
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    "https://byiocdn.sgp1.cdn.digitaloceanspaces.com/public_web/contract_type_intro/Musharaka/8.jpg",
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  ],
  "shortIntro": "Running 57 Stores with 150K+ customers throughout the country",
  "riskDetails": [
    {
      "text": "Dependency on credit sales:Apon Bazaar Ltd. allows blue collar workers to buy products on credit. This is a very strong USP for workers living on monthly wages. The risk here is that, if any due is not paid on time, Apon’s cash cycle will be hampered. 📌Apon’s strategy: The business has a contract with the industrial factory they run their shop in, whereby they receive the credit payments within 3-5 days of the salary payment. This allows them to avoid late payment issues. The factory also wants to keep its workers happy and pays Apon Bazaar on time. Thin profit margin:Margins on grocery items and FMCG goods are generally lower than most other items. Apon Bazaar Ltd. also offers special discounts to its customers which helps the workers. However, this cuts out a layer of margin from the profit. 📌Apon’s strategy: The business is able to source many grocery items such as soybean oil, mustard oil, flour, salt, FMCG products, etc. at an additional discount rate from the producer. They also use factory premises which do not require them to pay rent or other utility costs, thus lowering their operational expenses, which is why they can operate at a low profit margin. They also work at scale, a single shop serves thousands of workers, which makes a thin profit margin viable. Inflation and macroeconomic issues:Industries may suffer from the crisis caused by the price hike of raw materials and the cost of operations. Moreover, the Global energy crisis is impacting the macroeconomy in Bangladesh and affecting energy prices and inflation. This can negatively impact any business and delay their repayment. with a small chance that factories may lay off workers in order to survive the recessionary blow. If this happens, it will affect the sales of Apon Bazaar Ltd. because industrial workers are their main customers. 📌Apon’s Response: Apon Bazaar Ltd. works with the most compliant factories, which are export-oriented and maintain international working condition standards. Besides, most of these factories manufacture basic necessity products, which are always expected to have production demand (unlike luxury goods). These businesses usually have healthy cash flow and balance to sustain.",
      "type": "Business Assessment"
    },
    {
      "text": "To ensure Shariah compliance, investors have to share a portion of losses (if incurred) over the 9-month investment period. The loss sharing percentage will be determined based on the capital investment by each party. For example, if someone invests BDT 10k and the scope of the investment incurs a loss of 5% (500 Taka), investors will either bear 100% of the loss, or a portion less than 100% depending on Apon Bazaar Ltd’s capital investment. For the first case, the investor would get back BDT 9.5k. This may occur due to an unstable economy, political instability, or technical issues in the company.",
      "type": "Loss Sharing"
    },
    {
      "text": "Apon Bazaar Ltd. will share a security cheque.",
      "type": "Security"
    }
  ],
  "businessName": "Apon Wellbeing Ltd.",
  "contractType": "MUSHARAKA",
  "projectFocus": "FMCG Retail",
  "fundingTarget": 10000000,
  "fundProcessing": 452143,
  "projectedROIMax": 12.825,
  "projectedROIMin": 11.4,
  "ownerDetailsText": "Written by Business I am Saif Rashid, Founder and Managing Director of Apon Bazaar. I am a visionary system-change leader with 18+ years of experience in startups and impact enterprises, including founding JITA Bangladesh, a distribution network of women sales agents, and co-founding Gigly Tech, an AI/fintech platform for gig drivers. I have also served as a Partner at Turtle Venture, a venture capital firm. I hold a Master’s in Technology Innovation Management from Carleton University, and have completed executive programs at INSEAD and Harvard. Currently, I lead Apon’s mission to empower blue-collar workers through our phygital platform, driving financial inclusion and scalable impact, with a vision to expand both nationally and internationally, creating systemic change in worker financial access and affordability.",
  "maximumInvestment": 5000000,
  "minimumInvestment": 5000,
  "campaignRepayments": [
    {
      "status": "SCHEDULED",
      "expectedDate": "2027-07-29T17:30:00.000Z",
      "instalmentNumber": 1,
      "minExpectedAmount": 11080000
    }
  ],
  "detailPageVerified": true,
  "shariahDetailsText": "Underlying Contracts Investors invest into the business under a partnership (Musharakah) agreement that makes them eligible for receiving profits generated by the business. biniyog.io will act as an agent to deal on their behalf (Wakalah). Approval from Scholars biniyog.io‘s Shariah advisors have approved the basis and application of this Musharakah contract.",
  "businessDetailsText": "Value Propositions Strong team, relevant experience in the industry, and recognition from national and international organizations. Consistent sales volume and structured procurement channel. Creating robust social impact by serving the underserved blue collar workers. Currently operating 57+ stores with 150k+ customers throughout the country. Introduction to the Business Written by Business Apon Bazaar is a pioneering “phygital” (physical + digital) platform transforming financial access and affordability for industrial workers in Bangladesh. Founded to empower blue-collar workers, Apon bridges the gap between stagnating wages and rising living costs, helping millions avoid financial stress. It offers on-site factory retail outlets, pre-ordering via a mobile app, 8–10% lower prices than the market, interest-free credit, and free health insurance, making essential goods and services accessible to underserved workers. Apon generates revenue primarily through margins on goods sold and services offered, and its worker-centric approach—especially supporting women workers—builds trust and engagement. Recognized nationally and internationally, Apon has received 18+ awards, notable are: The Tommy Hilfiger Fashion Frontier Challenge in 2019 The Inclusion Plus Bangladesh by MetLife Foundation in 2018. The Expo Live’s Innovation Impact Grant at the Expo 2020 in Dubai. Biniyog Briddhi of the Swiss Agency for Development and Cooperation and Roots of Impact Currently, Apon serves 150,000+ customers through 57 phygital shops, and is expanding both vertically and horizontally. Funding will be used to purchase inventory, support expansion, and meet growing customer demand efficiently. The business has successfully closed six campaigns with 100% on-time repayments. The seventh campaign repayment is expected to be closed by the end of September 2026 and the eighth campaign repayment is expected to be completed within the scheduled date. Head Office: Flat-4B, House-8 (Twin Brooks), Road-2B, Block-J, Baridhara, Dhaka-1212 Explore: Facebook | Website FAQ: 💡 Is the business Shariah-compliant? The business model (selling FMCG goods at a fair price) is Shariah-compliant, given that specific Shariah compliant guidelines are maintained as recommended by AAOIFI Standards. 💡 Is there any investment risk involved? Investments have risks by definition, especially if they are halal. Please find possible risk details for this campaign in the “Risk” section below.",
  "contractDetailsText": "Duration of Investment The investment is for a period of 9 months, from October 2026 to July 2027. Repayments are expected to be cleared by July 2027. Projected ROI (Return on Investment) Projected Return on Investment (ROI): 10.80-12.15% Projected annualized ROI: 14.4-16.2% Example: if someone invests BDT 100k in the project, he/she can expect to receive a total of BDT 108.00k-112.15k in July 2027. biniyog.io will be charging investors a 1.07% success fee on the total repayment. In this contract, biniyog.io has proposed a profit-sharing ceiling, which means that the maximum profit eligibility for an investor will be 13.5% over 9 months (before biniyog.io’s charges). Investors are agreeing to let go of any profit they are eligible above that range. Contract Condition Beginning of investment: Investors will go into a Musharaka agreement (profit-loss sharing) with Apon Bazaar Limited. It will be a profit-sharing contract, where Apon Bazaar Limited will be using the investment amount for purchasing Rice and perishable items as inventory in some selected shops biniyog.io will act as an agent for the investors and collect necessary funds and deposit to the business account of Apon Bazaar Limited. biniyog.io will follow-up Apon Bazaar to ensure that the process is being properly maintained. biniyog.io has proposed a profit sharing structure for Rice and perishables items, it is 80:20 split (Apon Bazaar : investors), of the net profit generated during the period. Apon Bazaar has agreed to it and investors will get an estimated 14.4-16.2% annualized ROI (after deducting biniyog.io’s fee from investor profit). biniyog.io has also agreed that any profit above 13.5% on principal amount will be kept by the business. End of investment: Investors will be eligible to get the principal and profits (if any) from the defined scope of investment within the mentioned investment period. biniyog.io will verify the costs associated under the scope of this investment before calculating the final profit. If the business incurs a net loss over the investment period, investors will have to share as per the investment ratio. বিনিয়োগের সময়কাল এই বিনিয়োগটি অক্টোবর ২০২৬ থেকে জুলাই ২০২৭ পর্যন্ত ৯ মাসের জন্য। জুলাই ২০২৭-এর মধ্যে ঋণ পরিশোধ করা হবে বলে আশা করা হচ্ছে। প্রত্যাশিত ROI (বিনিয়োগের উপর রিটার্ন) বিনিয়োগে প্রত্যাশিত আয় (ROI): ১০.৮০-১২.১৫% প্রত্যাশিত বার্ষিক বিনিয়োগের উপর আয় (ROI): ১৪.৪-১৬.২% উদাহরণস্বরূপ: যদি কেউ প্রকল্পে ১ লক্ষ টাকা বিনিয়োগ করেন, তাহলে তিনি ২০২৭ সালের জুলাই মাসে মোট ১ লক্ষ ৮ হাজার থেকে ১ লক্ষ ১২ হাজার ১৫ হাজার টাকা পাওয়ার আশা করতে পারেন। biniyog.io বিনিয়োগকারীদের মোট পরিশোধিত অর্থের উপর ১.০৭% সফলতা ফি ধার্য করবে। এই চুক্তিতে, biniyog.io একটি মুনাফা-বণ্টনের সর্বোচ্চ সীমা প্রস্তাব করেছে, যার অর্থ হলো একজন বিনিয়োগকারী ৯ মাসে সর্বোচ্চ ১৩.৫% মুনাফা পাওয়ার যোগ্য হবেন (biniyog.io-এর চার্জ আরোপের আগে)। বিনিয়োগকারীরা এই সীমার অতিরিক্ত প্রাপ্য যেকোনো মুনাফা ছেড়ে দিতে সম্মত হচ্ছেন। চুক্তির শর্ত বিনিয়োগের সূচনা: বিনিয়োগকারীরা আপন বাজার লিমিটেডের সাথে একটি মুশারাকা চুক্তিতে (লাভ-লোকসান ভাগাভাগি) আবদ্ধ হবেন। এটি একটি লাভ-বণ্টন চুক্তি হবে, যেখানে আপন বাজার লিমিটেড বিনিয়োগের অর্থ ব্যবহার করে কিছু নির্বাচিত দোকানে মজুত হিসেবে চাল ও পচনশীল পণ্য ক্রয় করবে। biniyog.io বিনিয়োগকারীদের এজেন্ট হিসেবে কাজ করবে এবং প্রয়োজনীয় তহবিল সংগ্রহ করে আপন বাজার লিমিটেডের ব্যবসায়িক অ্যাকাউন্টে জমা দেবে। প্রক্রিয়াটি যথাযথভাবে বজায় রাখা হচ্ছে কিনা, তা নিশ্চিত করতে biniyog.io আপন বাজার-এর সাথে যোগাযোগ রাখবে। biniyog.io চাল এবং পচনশীল পণ্যের জন্য একটি মুনাফা বণ্টন কাঠামো প্রস্তাব করেছে, যা উক্ত সময়কালে অর্জিত মোট মুনাফার ৮০:২০ অনুপাতে (আপন বাজার : বিনিয়োগকারী) ভাগ করা হবে। আপন বাজার এতে সম্মত হয়েছে এবং বিনিয়োগকারীরা (বিনিয়োগকারীদের মুনাফা থেকে biniyog.io-এর ফি বাদ দেওয়ার পর) আনুমানিক ১৪.৪-১৬.২% বার্ষিক বিনিয়োগের উপর রিটার্ন (ROI) পাবেন। biniyog.io এ ব্যাপারেও সম্মত হয়েছে যে, মূলধনের উপর ১৩.৫%-এর বেশি যেকোনো মুনাফা ব্যবসাটি নিজের কাছে রাখবে। বিনিয়োগের সমাপ্তি: বিনিয়োগকারীরা উল্লিখিত বিনিয়োগ মেয়াদের মধ্যে বিনিয়োগের নির্ধারিত পরিধি থেকে মূলধন এবং মুনাফা (যদি থাকে) পাওয়ার যোগ্য হবেন। biniyog.io চূড়ান্ত মুনাফা গণনা করার আগে এই বিনিয়োগের আওতাভুক্ত খরচগুলো যাচাই করবে। বিনিয়োগ মেয়াদে ব্যবসাটির যদি নীট লোকসান হয়, তবে বিনিয়োগকারীদের বিনিয়োগ অনুপাত অনুযায়ী লোকসানের অংশীদার হতে হবে।",
  "fundUtilizationScope": {
    "bn": "নিত্য প্রয়োজনীয় ও খাদ্য পণ্য",
    "en": "Daily neccessity goods and food items"
  },
  "protectionPoolChargeFee": [
    {
      "startingFrom": 4400,
      "protectionPoolFeeRate": 1
    },
    {
      "startingFrom": 100000,
      "protectionPoolFeeRate": 1.5
    }
  ],
  "previousRepaymentHistorySummary": "The business has successfully closed six campaigns with 100% on-time repayments. The seventh campaign repayment is expected to be closed by the end of September 2027 and the eighth campaign repayment is expected to be completed within the scheduled date."
}